AAU's Multimedia Department Sparks Industry Dialogue with Leading Experts

The Department of Multimedia and Graphic Design at the Faculty of Architecture and Design, AAU, recently orchestrated a dynamic dialogue session uniting experts, professionals, and graduates from the local and regional job market. This engaging session, hosted on the Microsoft Teams platform aimed to harmonize academic courses in multimedia and graphic design with the dynamic needs of the job market. The focus was on identifying the key competencies, skills, and knowledge required by graduating students to meet the specific demands of designers. Dr. Faten Al-Jazzar, Head of the Academic Department, and esteemed faculty members spearheaded the discussion, joined by notable contributors representing design companies in the Hashemite Kingdom of Jordan, the Kingdom of Saudi Arabia, the State of Qatar, and the United Arab Emirates. This strategic initiative underlines the department's commitment to strengthening ties with the ever-evolving job market. It entails continuous development of the academic program, aligning the curriculum with the skills demanded by the job market amidst rapid technological advancements, and meeting international accreditation standards. The ultimate goal is to elevate students' skills, boost their efficiency, and equip them for success in the job market through robust communication channels with industry practitioners and field experts.