The Umniah Company Delivers A Lecture in the AAU

The AAU’s School of Business invited Mr. Khaldoun Sweidan, the Marketing Manager of the Umniah Telecommunication Company to deliver a lecture on the role of marketing research in the decisions taken and the plans set out in the Company. Mr. Sweidan firstly talked about the nature of the Company and its competitive position among other telecommunication companies in Jordan. Then he explained how the Company conducts marketing studies and research related to the variables that affect client’s decisions as well as the role of such studies in making strategic and tactical decisions in the Company.Dr. Ghayath Al-Turjman managed this lecture which was attended by the Department of Marketing students and academic members.