23 June 2024

Cooperation Agreement between AAU and Kotler Impact Company

AAU, represented by our President, Professor Sari Hamdan, and the e-Amira Foundation (Kotler Impact Company), represented by Mr. Abdul Rahman Zaidan, signed a memorandum of cooperation aimed at enhancing education and training in the field of digital marketing. The signing ceremony was attended by the Dean of the Faculty of Business, Professor Fayez Haddad, and the Head of the Digital Marketing and Communication Department, Dr. Malik Al-Soud. The agreement aims to teach the book "Essentials of Modern Marketing," Jordanian edition by author Philip Kotler, which includes case studies of renowned Jordanian companies. The agreement also includes providing practical training for students of the Digital Marketing Department, as well as organizing seminars and practical lectures discussing the latest developments in digital marketing. Both parties emphasized that this agreement represents an important step towards strengthening cooperation between academic institutions and the private sector, contributing to raising the level of education and training in the field of digital marketing, and equipping students with practical skills that keep pace with rapid developments in this field.

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