Al-Ahliyya Amman University
Lecturer- Nihaiah Mahrakani
Lecturer
Major: Marketing
Department: E-Marketing and Digital Communication Department
Faculty: Business School
Email:
Extention: 2250
Profiles:
COURSES TAUGHT
- Marketing Principles (1)
- Distribution Channels
- Banks Marketing
- Social Marketing
- Service Marketing
- Industrial Corporate Marketing
- sales management
- Pricing Policies
- marketing and sales hotels & tourism
- marketing communications
- Marketing Management
- Marketing Principles (2)
ACADEMIC RANKS
| Rank | University | Country | Date |
|---|---|---|---|
| Lecturer | Al-Ahliyya Amman University | Jordan | 2005 |
QUALIFICATION
| Degree | Institute | Specialization | Country | Date |
|---|---|---|---|---|
| Masters Degree | University of Jordan | Marketing | الأردن | February / 1999 |
| Bachelors Degree | University of Jordan | Accounting | الأردن | January / 1982 |
WORK EXPERIENCE
| Job Title | Institute | Time Period |
|---|---|---|
| Assistant Dean for Administrative Affairs | Al- Ahliyya Amman University | September / 2010 - August / 2011 |
| Instructor | Al- Ahliyya Amman University | September / 2005 - September / Present |
| Instructor | Al- Ahliyya Amman University | June / 2001 - August / 2001 |
| Instructor | University of Jordan | June / 1993 - August / 1993 |
| Facility Department Monitor | Cairo Amman Bank | April / 1990 - December / 1991 |
| Head of the estimation department for joint stock companies | Sales and Income tax department | March / 1982 - August / 2005 |
RESEARCH INTERESTS
RESEARCHES AND PUBLICATIONS
- Ashraf Jahmani1, Abdullah Helalat1, Zeyad Alkhazali2,*, Khaled Halteh2 and Nihaia Mhrakani2 (2024) The influence of Airline Marketing Strategies on Passenger Satisfaction Information Science Letter, Vol.13 Issue. 1
- Asaad Al-Alia, Mohammad A.K Alsmairatb, Rasha Qawasmehc, Nihayah J. Mahrakanid and Noura Saud Alhazzanie* (2023) Exploring the role of digital citizenship and digital empowerment to enhance academic performance of business stusents International Journal of Data and Network Science, Vol.8 Issue. 2
- Malek Alsoud, Sabri Mahmoud, Ali Tarawnih, Abdullah Helalat, luay Al-Muany, Nihaiah Mahrakani (2023) Social media marketing activities and tourists, purchase intention International Journal of Data and Network Science, 2,7,2023 pp. 677-686
- Malek Alsoud, Hakem Sharari, Abdullah Helalat, Mohammad Abuhjeeleh, Ali Tarawnih, Nihaiah Mahrakani, Munib Alsoud (2023) Using artificial intelligence marketing to optimize customer satisfaction in the hospitality industry journal of southwest jiatong university , 2, Vol.58 Apr.2023- pp 8
- Nihayah Mahrakani, Marwan M. Shammot, Nawras M. Nusairat, Ahmad M. A. Zamil, Ahmad Yousef Areiqat. (2021) CUSTOMER SATISFACTION MEASUREMENT OF E- BANKING SERVICE QUALITY IN RIYADH, SUADI ARABIA Academy of Strategic Management Journal, (Volume 20, Special Issue 2, 2021)
- Nihaiah Mahrakani, Marwan M. Shammot, Nawras M. Nusairat, Ahmad M. A. Zamil, Ahmad Yousef Areiqat, (2021) EFFECTIVENESS OF MARKETING COMMUNICATION: ASOCIAL MARVAL. IN THE CONTEMPORARY COMMERCIAL CENTER Journal of Legal, Ethical and Regulatory Issues, (Volume 24, Special Issue 1, 2021)
- Ahmad M. A. Zamil, Ahmad Al Adwan, Ahmad Yousef Areiqat, Nihayah Mahrakani. (2021) ONLINE RETAILER IN JORDAN FACTORS INFLUENCING JORDANIAN CUSTOMERS TO PURCHASE ONLINE Journal of Management Information and Decision Sciences, (Volume 24, Special Issue 2, 2021)
- Nihaiah Mahrakani (2021) THE DEEP RELATIONSHIP BETWEEN SUSTAINED COMPETITIVE ADVANTAGE AND MARKETING PROCESSES Journal of Management Information and Decision Sciences, (Volume 24, Special Issue 6, 2021)
- Ahmad Yousef Areiqat, Ahmad M.A. Zamil, Haider Mahmood, Yacoub Hamdan, Issam Aldabbagh, Nihaiah Mahrakani. (2020) EDUCATING THE LEARNING, GROWING AND INTERNAL PROCESS DIMENSIONS THROUGH BALANCES SCORECARD FOR A FINANCIAL PERFORMANCE Journal of Entrepreneurship Education, (Volume 23, Issue 4, 2020)
- Ahmad Y. Areiqat, Nihayah Mahrakani, Ahmad M. Zamil, Ayman Abu-Rumman (2019) THE ROLE OF STRATEGIES FOR PROMOTING RELATIONS BETWEEN BANKS AND CUSTOMERS, AND THEIR IMPACT ON CUSTOMER RETENTION AND THE MARKET SHARE OF JORDANIAN COMMERCIAL BANKS Academy of Accounting and Financial Studies Journal, (Volume 23, Issue 5, 2019)
CONFERENCES AND WORKSHOPS
| Conference Title | Type of Participation | Location | Date |
|---|---|---|---|
| "الريادة والاقتصاد" | Attendance | عمان/ الأردن | May / 2017 |
THESIS SUPERVISION
| Title | Location | Date |
|---|---|---|
| لا يوجد | لا يوجد | 2021 |
AWARDS AND SCHOLARSHIP
| Title | Location | Date |
|---|---|---|
| لا يوجد | لا يوجد | 2021 |
