Al-Ahliyya Amman University
Dr. Hala Al Rawabdeh
Assistant Professor
Major: Digital Marketing
Department: E-Marketing and Digital Communication Department
Faculty: Business School
Email:
Extention: 2242
Profiles:
ACADEMIC RANKS
| Rank | University | Country | Date |
|---|---|---|---|
| Assistant Professor | Al-Ahliyya Amman University | Jordan | 2026 |
| Lecturer | De Montfort University | United Kingdom | 2023 |
QUALIFICATION
| Degree | Institute | Specialization | Country | Date |
|---|---|---|---|---|
| ماجستير | Applied Science Private University | Marketing | الأردن | September / 2020 |
| دكتوراة | De Montfort University | Digital Marketing | المملكة المتحدة | April / 2026 |
WORK EXPERIENCE
| Job Title | Institute | Time Period |
|---|---|---|
| Lecturer | De Montfort University- UK | October / 2023 - January / 2026 |
RESEARCH INTERESTS
- Digital Marketing
- Social Media Marketing
- Service Marketing
- Consumer Behaviour
- Artificial Intelligence in Marketing
- Brand Management
- Consumer Decision-Making
RESEARCHES AND PUBLICATIONS
- Al-Rawabdeh, Hala O, Ghadir, Hamad and Al-Abdallah, Ghaith (2021) The effects of user generated content and traditional reference groups on purchase intentions of young consumers: A comparative study on electronic products International Journal of Data and Network Science, ISSUE 5, No. 4 (2021): PP. 691-702
