Al-Ahliyya Amman University
Dr. Ghiath Turgman
Associate Professor
Major: Marketing
Department: E-Marketing and Digital Communication Department
Faculty: Business School
Email:
Extention: 2208
Profiles:
COURSES TAUGHT
- Principles of Marketing
- Distribution channels
- marketing research
- Marketing Communications
- Practical applications in advertising
- Exhibition management
- E-Marketing
- consumer's behaviour
- Customer relationship management
- Product planning and development
- Tourism marketing
- Marketing Services
- Marketing strategies
- Marketing Management
- Pricing policies
- Sales management
- Hotel and tourism marketing and sales
ACADEMIC RANKS
| Rank | University | Country | Date |
|---|---|---|---|
| Associate Professor | Damascus university | سوريا | 2001 |
QUALIFICATION
| Degree | Institute | Specialization | Country | Date |
|---|---|---|---|---|
| دكتوراة | Moscow State University | Marketing | روسيا | May / 1993 |
| بكالوريوس | Damascus university | Business Management | سوريا | August / 1982 |
WORK EXPERIENCE
| Job Title | Institute | Time Period |
|---|---|---|
| Lecturer at the Marketing Department | February / 2013 - June / 2013 | |
| Lecturer in the Department of Marketing | Al-Ahliyya Amman Univerity | September / 2013 - September / Present |
| Vice President for Management and Planning | Syrian Virtual University (Ministry of Higher Education) | October / 2010 - August / 2013 |
| Lecturer at the Master of Marketing (Academic) | Higher Institute of Business Administration | January / 2008 - May / 2008 |
| Program Director at the Master of Business Administration (Professional) | Syrian Virtual University (Ministry of Higher Education) | September / 2008 - August / 2013 |
| Lecturer at the (Marketing module) in the Master of Business Administration program (Vocational Master) - The academic Master of Business Administration | Syrian Virtual University (Ministry of Higher Education) | September / 2007 - August / 2013 |
| Program Director - - The academic Master of Business Administration | Syrian Virtual University (Ministry of Higher Education) | September / 2007 - August / 2013 |
| Lecturer at the Marketing Department | University of King Saud University in Riyadh | September / 2005 - September / 2006 |
| Lecturer at the Department of Marketing | Faculty of Business and Finance - Jordan - Irbid University | September / 2001 - September / 2004 |
| Lecturer at the Marketing Department | American University in London (Al-Mamoun Center) | September / 1997 - September / 1998 |
| Consultant in management and marketing | International Center for Development and Administrative Development | January / 1996 - January / 1999 |
| Lecturer in the Department of Business Administration, | Faculty of Economics _University of Damascus | May / 1993 - August / 2013 |
RESEARCH INTERESTS
- Scientific research in the field of promotion and all its tools
RESEARCHES AND PUBLICATIONS
- Ghaiath Altrjmana*, Lu’ay Al-Mu’ania, Ahmad Al Adwana and Muath Ayman Tarawneh (2024) Does promoting student satisfaction factors, and experience via social media enhance their loyalty? The mediating role of positive eWOM and university’s image International Journal of Data and Network Science, Available ISSN 2561-8156 (Online) – 2024
- Ahmad Al Adwana*, Ghaiath Altrjmana and Lu’ay Al-mu’ania (2024) Developing brand sustainability strategy using AI as a powerful tool in auto industry Uncertain Supply Chain Management, ISSN 2291-6822 (Print) 2024
- Ahmad Al Adwana* and Ghaiath Altrjmana (2023) The role of social media marketing and marketing management promoting and developing brand sustainability strategy International Journal of Data and Network Science, 8 (2024) 439–542
- Ghaiath Altrjman Asaad Hameed Al-Ali Eyad Shaaban (2023) JOB SATISFACTION IN THE CONTEXT OF COVID-19: EVIDENCE FROM THE JORDANIAN PUBLIC AND PRIVATE SECTORS Journal of Southwest Jiaotong University, Volume 58, Issue 3, 2023
- Ghaiath Altrjman (2023) MEASURING THE EFFECTIVENESS OF ONLINE EDUCATION FROM A MARKETING PERSPECTIVE: THE CASE OF BUSINESS STUDENTS AT AL-AHLIYYA AMMAN PRIVATE UNIVERSITY Journal of Southwest Jiaotong University, Volume 58, Issue 3, 2023
- Ghaiath Altrjman Asaad Hameed Al-Ali Raed Ahmad Momni Khaleel Al-Daoud (2022) Moderating impact of billboard location and quality on the relationship between advertisement elements and its goals” Innovative Marketing, Volume 18, Issue 2, 2022
- Sima Ghaleb Magatef* University of Petra Jordan Email: simaghaleb@hotmail.com Raed Ahmad Momani University of Petra Jordan Ghaiath Altrjman Al-Ahliyya Amman University Jordan (2019) The Evaluation of Complaint Handling Processes in Five Star Hotels and its Reflection on Customers' Satisfaction African Journal of Hospitality, Tourism and Leisure, Volume 8 (2) - (2019) ISSN: 2223-814X
- Ghaiath Altrjman, Raed Ahmad Momani and Sima Ghaleb Magatef (2018) The Impact of the Sales Process within the B2B Trade Show on Visitors Purchasing Behavior International Journal of Applied Business and Economic Research, Volume 16, Number 3, 2018, ISSN : 0972-7302
CONFERENCES AND WORKSHOPS
| Conference Title | Type of Participation | Location | Date |
|---|---|---|---|
| Cairo Conference on Virtual Education | Paper/Poster | Cairo | January / 2012 |
| Syrian Advertising Conference | Paper/Poster | Syrian | April / 2004 |
| The third Advertising Conference | Paper/Poster | Syria | May / 2003 |
| Conference administration and society | Paper/Poster | Syria | March / 2001 |
| The first economic Conference | Paper/Poster | Syria | February / 2000 |
THESIS SUPERVISION
| Title | Location | Date |
|---|---|---|
| The impact of pharmaceutical promotion on buyer behavior2013 | Syria - Syrian Virtual University | 2013 |
| Customer relationship management and its impact on customer satisfaction2013 | Syria - Syrian Virtual University | 2013 |
| Internal Marketing and Quality of Administrative Services In s.v.u 2012 | Syria - Syrian Virtual University | 2012 |
| The impact of radio advertising on consumer behavior2012 | Damascus university | 2012 |
| A proposal for the development of education in the university service model through the use of business intelligence tools2012 | Syria - Syrian Virtual University | 2012 |
| Relationship evaluate employees and motivate loyalty organization- field Study in the Syrian Virtual University2012 | Syria - Syrian Virtual University | 2012 |
| The role of public relations in forming a positive image of the organization | Syria - Syrian Virtual University | 2012 |
| Customers’ attitudes towards the affecting factorsin their dealings with Islamic banks2011 | Syria - Syrian Virtual University | 2012 |
| Proposal to promote the model Syrian Virtual University Across the social network2011 | Syria - Syrian Virtual University | 2011 |
| The role of public relations in promoting the Syrian Virtual University2011 | Syria - Syrian Virtual University | 2011 |
| The effect of using the Avatar in advertising on student behavior (a field study in the Virtual University)2011 | Syria - Syrian Virtual University | 2011 |
AWARDS AND SCHOLARSHIP
| Title | Location | Date |
|---|---|---|
| A training course in human resources management for students at Al-Ahliyya Amman University | Jordan | 2023 |
| Participation in the Virtual Education Development Conference | Cairo | 2011 |
| Objectives management team | Syria | 2000 |
| Participation in a conference to develop the Syrian advertisement | Syria | 1999 |
| University teaching assistant and doctoral study as a scholarship | Syria | 1998 |
