Al-Ahliyya Amman University
Prof. Dr. Ahmed Al-Adwan
Professor
Major: E- marketing
Department: E-Marketing and Digital Communication Department
Faculty: Business School
Email:
Extention: 2244
Profiles:
COURSES TAUGHT
- Brand Management
- CRM
- E-Marketing
- Marketing Management
- Marketing Communications
- Industrial Marketing
- Graduation Project In Marketing
- Marketing Channels
ACADEMIC RANKS
| Rank | University | Country | Date |
|---|---|---|---|
| Professor | Al-Ahliyya Amman University | jordan | 2024 |
| Associate Professor | Al-Ahliyya Amman University | jordan | 2019 |
| Assistant Professor | Al-Ahliyya Amman University | jordan | 2015 |
QUALIFICATION
| Degree | Institute | Specialization | Country | Date |
|---|---|---|---|---|
| Phd | Curtin Universityof technology, Australia | marketing | أستراليا | January / 2013 |
| Masters Degree | Central Queensland University, Australia | • MAA (Master of Arts Administration) | أستراليا | January / 2002 |
| Bachelors Degree | Applied Science University | marketing | الأردن | July / 1999 |
WORK EXPERIENCE
| Job Title | Institute | Time Period |
|---|---|---|
| Head of marketing department | AL-Ahliyya Amman University | March / 2018 - September / 2022 |
RESEARCH INTERESTS
- E_ marketing- online advertising - Brand management
RESEARCHES AND PUBLICATIONS
- Al Adwan, A., Altrjman, G., Al-Mu’ani, L. (2025) PREDICTING FUTURE BRAND VALUE: THE ROLE OF MACHINE LEARNING MONITORING Innovative Marketing, 21 (2), pp. 183-196
- LA Ahmad Al Adwan, Ghaiath Altrjman (2025) Developing brand sustainability strategy using AI as a powerful tool in auto industry Uncertain Supply Chain Management, 13 (4), 687-698 2025
- Adwan, A.A. (2024) Can companies in digital marketing benefit from artificial intelligence in content creation? International Journal of Data and Network Science , 8(2), pp. 797–808
- Adwan, A.A., Altrjman, G. (2024) The role of social media marketing and marketing management promoting and developing brand sustainability strategy International Journal of Data and Network Science, 2024 8(1), pp. 439-452
- 1Ahmad Al Adwan 2 Ahmad Yousef Areiqat (2024) The Role of AI in Enhancing Customer Experience and Brand Loyalty in Digital Marketing: An Empirical Analysis International Journal of Research in Marketing, accepted
- A Adwan (2024) The future of sustainability for the business environment: practical experiences The future of sustainability for the business environment: practical experiences, 2024-2025
- A Adwan, M Alsoud (2024) The impact of brand's effectiveness on navigating issues related to diversity equity and inclusion Uncertain Supply Chain Management, Volume 12 Issue 3 Pages 2101-2112
- Al Adwan, Ahmad Kokash, Husam Al Adwan, Raed Khattak, Amira (2023) Data analytics in digital marketing for tracking the effectiveness of campaigns and inform strategy International Journal of Data and Network Science, Volume 7, Issue 2, Pages 563 - 574
- G Altrjman, A Al Adwan, AH Al-Ali, M Alsoud, L Al-Mu’ani (2023) MEASURING THE EFFECTIVENESS OF ONLINE EDUCATION FROM A MARKETING PERSPECTIVE: THE CASE OF BUSINESS STUDENTS AT AL-AHLIYYA AMMAN PRIVATE UNIVERSITY Journal of Southwest Jiaotong University, 58 (3)
- A Adwan, Raed Aladwan (2022) Use of artificial intelligence system to predict consumers’ behaviors International Journal of Data and Network Science, Volume 6 Issue 4 Pages 1223-1232
- Ahmad M.A. Zamil , Ahmad Al Adwan, Ahmad Yousef (2021) Buying Intentions Factors and Growing S-Commerce in Kingdom of Saudi Arabia (KSA) Academy of Accounting and Financial Studies Journal, Volume 24 Issue Special Issue 1
- Ahmad M.M.a Alheet A.F.a,Areiqat A.Y.a,Al Adwan A.a,Zamil A.M.b (2021) Advancement of ranking system in Jordanian universities considering the management departments’ theatrical framework Academy of Strategic Management Journal, Volume 20 Issue 2
- A.M.A. Al dwan, Ahmad.A., Areiqat, A.Y., Zamil (2021) Factors affecting online shopping behavior of consumers understanding factors leading to consumers’ loyalty Academy of Strategic Management Journal, Volume 20 Issue 2
- A.M.A. Al dwan, Ahmad.A., Areiqat, A.Y., Zamil (2021) Social media’s impact on business & community Academy of Strategic Management Journal, Volume 20 Issue 2
- Ahmad Areiqat,Ahmad Alheet,Ahmad Al Adwan (2021) Critical Success Factors (CSFS) in Higher Education Standards International Journal of Entrepreneurship, Vol: 25 Issue: 1S
- Al Adwan, Ahmad .A., Areiqat, A.Y., Zamil (2021) Development of theoretical framework for management departments' ranking systems in Jordanian Universities International Journal of Higher Education, 10 (1), pp. 106-112
- Khaled Aladwan, Ahmad Al Adwan (2021) How The Universities Ranking Can Affect The Students Institutional Choices Journal of Legal, Ethical and Regulatory Issues, Vol: 24 Issue: 2s
- Al Adwan, Ahmad (2021) Analyzing the Role and Ethics of Online Marketing for Better Business Performance A Review on Trends and Future Directions Journal of Legal, Ethical and Regulatory Issues, 2021 24 (Special Issue 1), 1-13
- A.M.A. Alheet, A., Al Adwan, A.A., Areiqat, A.Y., Zamil (2021) Journal of Management Information and Decision Sciences Journal of Management Information and Decision Sciences, Volume 24 Issue Special Issue 1
- A.Y. Zamil, A.M.A., Al Adwan, A.A., Areiqat (2021) Online Purchase Behavior Of Generation X In Kingdom Of Saudi Arabia Journal of Management Information and Decision Sciences, Volume 24 Issue Special Issue 1
- N. Zamil, A.M.A., Al Adwan, A.A., Areiqat, A.Y., Mahrakani (2021) Online Retailers in Jordan Factors Influencing Jordanian Customers' to Purchase Online Journal of Management Information and Decision Sciences, Volume 24 Issue 1
- MA Alheet, A.F., Adwan, A.A., Areiqat, A.Y., Zamil, A.M.A., Saleh (2021) The effect of leadership styles on employees' innovative work behavior Management Science Letters, 11 (1), pp. 239-246
- AI Al Maani, A Al Adwan, AY Areiqat, AMA Zamil, AA Salameh (2020) Level of administrative empowerment at private institution and its impact on institutional performance: A case study Entrepreneurship and Sustainability Issues, Issues 8 (2), 500
- Ahmad m''m al adwan, Khaled Aladwan (2020) Measuring the Relationship between Organizational Climate and Customer Relationship Management IJAM, Vol. 09 Issue 03
- Ahmad Al Adwan (2020) THE IMPACT OF MOTIVATION FACTORS AND INTENTION TO ADOPT JORDAN AS A DESTINATION FOR MEDICAL TOURISM IN THE MIDDLE EAST Innovative Marketing, 16 (2), 146-158
- Ahmad m''m al adwan, Khaled Aladwan (2020) The impact of social media on consumer awareness towards buying copy brand International Journal of Electronic Marketing and Retailing, Volume 11 Issue 2 PP.199-215
- AS Al-Adwan, H Kokash, AA Adwan, A Alhorani, H Yaseen (2020) Building customer loyalty in online shopping: the role of online trust, online satisfaction and electronic word of mouth International Journal of Electronic Marketing and Retailing, 11 (3), 278-306
- AMA Zamila, TG Ahmad Al Adwanb (2020) Enhancing Customer Loyalty with Market Basket Analysis Using Innovative Methods: A Python Implementation Approach International Journal of Innovation, Creativity, Volume 14, Issue 2, 2020
- Ahmad Al Adwan,Khaled Aladwan (2019) E-Marketing Strategic for Jordanian Small Business to Increase Sale in Local E-Market Academy of Strategic Management Journal , 18 (6)
- A al Adwan, K Aladwan, AS Al-Adwan (2019) Do customers care about online ethical standards? The influence of corporate social responsibility on buying decisions in Jordan Business and Economic Horizons, 15 (4), 560-572
- A Al Adwan (2019) E-marketing strategy: to improve customer preference for local brand over foreign brand in the era of a developing country Innovative Marketing, 15 (3), 85 - 98
- A Al Adwan, K Aladwan (2019) E-marketing Model for Business Websites to Increase Customer Trust and E-loyalty International Journal of Business and Social Science , 10 (188 -195), 188 -195
- Areiqat, Sulieman AL- AAA Ahmad (2019) The Charitable Sector and its Role in the Treatment of Unemployment and it Causes in the Hashemite Kingdom of Jordan International Journal of Business and Social Science, Vol. 10 • No. 3 • March 2019
CONFERENCES AND WORKSHOPS
| Conference Title | Type of Participation | Location | Date |
|---|---|---|---|
| Covid 19 Reality, Challenges and Future | Attendance | Al-Ahliyya Amman University | February / 2021 |
| Assurance of Learning | Attendance | Al-Ahliyya Amman University | April / 2019 |
THESIS SUPERVISION
| Title | Location | Date |
|---|---|---|
| لايوجد | 2021 |
AWARDS AND SCHOLARSHIP
| Title | Location | Date |
|---|---|---|
| International Institute of Marketing Professionals | Toronto, Ontario, Canada | 2019 |
