Dr. Malek Alsoud

Associate Professor

Major: Digital Marketing

Departemnt: E-Marketing and Digital Communication Department

Faculty: Business School



Extention: 2248



  • E-Marketing
  • Tourism Marketing
  • Hospitality and Tourism Marketing and Sales
  • Sales Management
  • Social Marketing
  • Sport and commercial Marketing
  • Global Marketing
  • Social Media Marketing
  • Marketing Research
  • Search Engine Optimization


Rank University Country Date
Associate Professor Al-Ahliyya Amman University Jordan 2024
Assistant Professor Al-Ahliyya Amman University Jordan 2020


Degree Institute Specialization Country Date
Phd University Utara Malaysia E-Marketing ماليزيا March / 2019
Masters Degree zarqa university Marketing الأردن January / 2015
Bachelors Degree university of jordan Economic and business Management الأردن January / 2013


Job Title Institute Time Period
Head of e-Marketing and Digital Communication Al-Ahliyya Amman University September / 2022 - January / Present
Marketing Specialist Greater Amman Municipality March / 2007 - September / 2020


  • Marketing
  • Electronic Marketing


  • Al-Adwan, Ahmad Samed Alsoud, Malek Li, Na Majali, Tha'er Smedley, Jo Habibi, Akhmad (2024) Unlocking future learning: Exploring higher education students' intention to adopt meta-education Heliyon, Volume 10, Issue 915 May 2024
  • Al Adwan, Ahmad Alsoud, Malek (2024) The impact of brand's effectiveness on navigating issues related to diversity equity and inclusion Uncertain Supply Chain Management, Volume 12, Issue 3, Pages 2101 - 2112 Summer 2024
  • Istatieh, Huda Alsoud, Malek Al-Gasawneh, Jassim Ahmad Shajrawi, Ahmad A. I. Zoubi, Munif Al Daoud, Mohammad Khalaf (2024) The impact of digital marketing on the adoption of building information modeling system in Jordanian interior design companies: The moderating role of credibility Uncertain Supply Chain Management, Volume 12, Issue 2, Pages 1267 - 12741 March 2024
  • Malek Alsoud, Sabri Alfdool, Ali Trawnih, Luay Al-Mu’ani, abduallah Helalat, Nihaya Mahrakani (2023) Social media marketing activities and tourists’ purchase intention International Journal of Data and Network Science, 7, 2, 2023
  • Malek Alsoud, Hakem Sharari, Abdullah Helalat, Mohammad Abuhjeeleh, Ali Trawnih, Nihaiah Mahrakani, Munib Alsoud (2023) USING ARTIFICIAL INTELLIGENCE MARKETING TO OPTIMIZE CUSTOMER SATISFACTION IN THE HOSPITALITY INDUSTRY‏ Journal of Southwest Jiaotong University, 58, 2, 2023
  • Tha’er Majali, Qais Hammouri, Dmaithan almajali, Malek alsoud (2022) Determinants of Online Reviews Usefulness and Its Impact on Consumers Purchase Decisions Academy of Strategic Management Journal, 21(2), 2022, 1-10 (2022)
  • Tha’er Majali, Qais Hammouri, Dmaithan almajali, Malek alsoud (2022) Digital platform interactivity and Jordanian social commerce purchase intention International Journal of Data and Network Science, 6(2), 2022, 285-294 (2022)
  • Tha’er Majali, Malek Alsoud, Hussam Yaseen, Ratib Almajali, S Barkat (2022) The effect of digital review credibility on Jordanian online purchase intention International Journal of Data and Network Science, 6(3), 2022, 973-982 (2022)
  • Ahmad Samed Al-Adwan, Mohammad Kasem Alrousan, Husam Yaseen, Amer Muflih Alkufahy, Malek Alsoud (2022) Boosting Online Purchase Intention in High-Uncertainty-Avoidance Societies: A Signaling Theory Approach Journal of Open Innovation: Technology, Market, and Complexity, 8(3), 2022,136 (2022)
  • Rozina Imtiaz, Malek Ahmad Alsoud, Muhammad Sufyan Ramish, Atif Aziz, Adnan Anwar (2021) Impact of Facebook on Advertising: Analysis of effectiveness of Facebook on enhancing customer purchase intention Elementary Education Online, 20(5), 7130-7149 (2021)
  • Tamara Adel Al-maaitah, Malek Alsoud Tha’er Majali, Dirar AbdelAziz Almaaitah (2021) The Impact of COVID-19 on the Electronic Commerce Users Behavior Journal of Contemporary Issues in Business and Government, 27(1), (2021)
  • Tamara Adel Al-maaitah, Malek Alsoud Tha’er Majali, Dirar AbdelAziz Almaaitah (2021) The role of leadership styles on staffs job satisfaction in public organizations Journal of Contemporary Issues in Business and Government, 27(1), (2021)
  • Anas Alsoud, Thaer Majali, Luay Al-Muani, Malek Alsoud Hanadi Al-Zagheer (2021) An overview of research on e-commerce adoption: Future trends Journal of Management Information and Decision Sciences, 24(1), 2021,1-10 (2021)
  • Mohammad Fahmi Al-Zyoud, Lu’ay Al-Mu’ani, Malek Alsoud, Anas Alsoud (2021) The Role of TQMk in Increasing the Effectiveness of E-Marketing within the Jordanian Telecommunication Sector Journal of Theoretical and Applied Electronic Commerce Research, 16(5), 2021,1353-1368 (2021)
  • Tha’er Majali, Malek Alsoud, Azizah Omar, and Ibrahim Alhassan (2021) Social media use as health awareness tool: A study among healthcare practitioners Multicultural Education, 7(2), 2021
  • Azizah Omar Tha’er Majali, Malek Alsoud, Samer Barakat (2021) Use of social media in promoting breast cancer awareness among Malaysian women of generation Y: A conceptual framework Multicultural Education, 7(2)2021
  • Malek Alsoud, Tha’er Almajali (2020) Social Media Marketing and Brand Equity in Jordan: Review of the Literature International Journal of Business and Digital Economy, 1(2),2020,29-35
  • Malik Alsoud, Akaileh Mustafa (2020) The Impact of Security Protection on Online Shopping Intention upon Jordanian Markets Merit Research Journal of Business and Management, 8(2),2020, 023-027
  • Malek Ahmad Salem Alsoud, Ismail bin Lebai Othman (2018) The determinant of online shopping intention in Jordan: A review and suggestions for future research International Journal of Academic Research in Business and Social Sciences, 8(8),2018, 441-457


Conference Title Type of Participation Location Date
2024 2nd International Conference on Cyber Resilience (ICCR) Participate in the organization of Conference Dubai, United Arab Emirates February / 2024


Title Location Date
أثر التسويق الريادي على تحقيق الميزة التنافسية لدى شركات الاتصالات العاملة في الأردن Mut'ah University 2022
The role of electronic Marketing in the development of consumers of electric cars- an applied study in the Al-Obaidi group of companies for care trade Al-Ahliyya Amman University 2022


Title Location Date
NA 2020
NO No 2020

Al-Ahliyya Amman University

Email: Public@ammanu.edu.jo


© Copyright Al-Ahliyya Amman University. Amman, Jordan 19111.