Al-Ahliyya Amman University
Dr. Luay Al-mu'ani
Associate Professor
Major: Marketing
Department: E-Marketing and Digital Communication Department
Faculty: Business School
Email:
Extention: 2248
Profiles:
COURSES TAUGHT
- Principles of Marketing
- Marketing Management
- Consumer Behavior
- Industrial Marketing
- Marketing Strategies
- Pricing Strategies
- Marketing Communications
- Product Planning and Development
- Marketing Research
ACADEMIC RANKS
| Rank | University | Country | Date |
|---|---|---|---|
| Associate Professor | Al-Ahliyya Amman University | Jordan | 2024 |
| Assistant Professor | Jadara University | Jordan | 2016 |
QUALIFICATION
| Degree | Institute | Specialization | Country | Date |
|---|---|---|---|---|
| Phd | Girne American University | Marketing | قبرص | February / 2015 |
| Masters Degree | Near East University | MBA | قبرص | June / 2009 |
| Bachelors Degree | University of Jordan | Management Information Systems | الأردن | June / 2007 |
WORK EXPERIENCE
| Job Title | Institute | Time Period |
|---|---|---|
| Instructor | Al-Ahliyya Amman University | September / 2020 - January / Present |
| Instructor | Middle East University | September / 2016 - September / 2019 |
| Instructor | Jadara University | October / 2015 - September / 2016 |
RESEARCH INTERESTS
- Consumer Behavior
- Digital Marketing
RESEARCHES AND PUBLICATIONS
- Lu’ay Al-Mu’ani , Mohammad Musa Al-Momani , Anas Amayreh , Saif Isam Aladwan, Waleed Mugahed Al-Rahmi (2024) The effect of logistics and policy service quality on customer trust, satisfaction, and loyalty in quick commerce: A multigroup analysis of generation Y and generation Z Uncertain Supply Chain Management, 12,3,2024,1417-1432
- Malek Alsoud, Sabri Mahmoud Alfdool, Ali Trawnih, Abdullah Saleh Helalat, luay Al-Muani, Nihaiah Mahrakani (2023) Social media marketing activities and tourists’ purchase intention International Journal of Data and Network Science, 2,7,2023,pp. 677-686
- Lu’ay Al-Mu’ani, Muneer Alrwashdehb, Hussam Ali and Khaled Tawfiq Al-Assaf (2023) The effect of social media influencers on purchase intention: Examining the mediating role of brand attitude International Journal of Data and Network Science, 7,2023,1217-1226
- Ghaiath Altrjman, Ahmad Al Adwan, Asaad Hameed Al-Ali, Malek Alsoud, Lu’ay Al-Mu’ani (2023) MEASURING THE EFFECTIVENESS OF ONLINE EDUCATION FROM A MARKETING PERSPECTIVE: THE CASE OF BUSINESS STUDENTS AT AL-AHLIYYA AMMAN PRIVATE UNIVERSITY Journal of Southwest Jiaotong University, 3,58,2023,594-609
- Malek Soud, Lu’ay Al-Mu’ani, and Zeyad Alkhazalia (2022) Digital platform interactivity and Jordanian social commerce purchase intention International Journal of Data and Network Science, ;6(2), 2021, 285-294.
- Ashraf Saleh Odai Enaizan Bilal Eneizan Lu’ay Al-Mu’ani Ahmad Al-Radaideh Feras Hanandeh (2022) A Hybrid SEM and Neural Network Approach to Understand and Predict the Determinants of Consumers’ Acceptance and Usage of Mobile-Commerce Application International Journal of Interactive Mobile Technologies , 16 (21), 2022, 125-152
- Reema Nofal ,Pelin Bayram ,Okechukwu Lawrence Emeagwali, and Lu’ay Al-Mu’ani (2022) The Effect of eWOM Source on Purchase Intention: The Moderation Role of Weak-Tie eWOM Sustainability, 14(16) ,2022, 9959
- Ra’d Almestarihi, Lu’ay Al-Mu’ani, Jassim Ahmad Al-Gasawneh, Enaizan, Odai, Mohammad Jbarah (2021) The Impact of Social Marketing Intervention on Reducing Water Consumption: an Extension to the theory of Planned Behavior Annals of the Romanian Society for Cell Biology, Vol. 25, Issue 5, 2021, Pages. 5826 - 5843
- Anas alsoud ,Tha’er Majali, Lu’Ay Al-Mu’Ani, Malek alsoud, Hanadi Al-zagheer (2021) AN OVERVIEW OF RESEARCH ON E-COMMERCE ADOPTION: FUTURE TRENDS Journal of Management Information and Decision Sciences, Volume 24, Special Issue 1, 2021, 1-10
- Malek Soud, Lu’ay Al-Mu’ani, and Zeyad Alkhazalia (2021) Factors Affecting Customer’s Initial Trust in Electronic Banking Services in Jordan Multicultural Education, Volume 7, Issue 2, 2021, 268-276
CONFERENCES AND WORKSHOPS
| Conference Title | Type of Participation | Location | Date |
|---|---|---|---|
| -COVID- 19 ... Reality, Challenges and Future | Attendance | Al-Ahliyya Amman University | February / 2021 |
THESIS SUPERVISION
| Title | Location | Date |
|---|---|---|
| - | - | 2021 |
AWARDS AND SCHOLARSHIP
| Title | Location | Date |
|---|---|---|
| - | - | 2021 |
