Al-Ahliyya Amman University
Dr. Ghiath Turgman
Associate Professor
Major: Marketing
Departemnt: E-Marketing and Digital Communication Department
Faculty: Business School
Email:
Extention: 2208
Profiles:
COURSES TAUGHT
- Marketing Management
- Principles of Marketing
- Service Marketing
- International Marketing
- Public Relation
- Sales Management
- Marketing Communication Integrated
- Distribution Channels Management
- Personal Saling
- Consumer Behavior
- Marketing Research
- Exhibitions
- Propaganda
- Advertising
- Principles of Marketing in Small and Medium Projects
- Marketing Information System
- Products and New Products
- Industrial Marketing
- Principles of Management
- Planning and Controlling
- Pricing Policies
- CRM
ACADEMIC RANKS
| Rank | University | Country | Date |
|---|---|---|---|
| Associate Professor | Damascus University-Faculty of Economics | Syria | 2001 |
QUALIFICATION
| Degree | Institute | Specialization | Country | Date |
|---|---|---|---|---|
| Phd | Moscow State University | Marketing | الأردن | April / 1993 |
| Bachelors Degree | Damascus University/Faculty of Economics | Business Management | سوريا | September / 1982 |
RESEARCHES AND PUBLICATIONS
- Ghaiath Altrjman Khalil Dawood Raed Momani Asaad Al-Ali (2020) Moderating Impact of Billboard Location and Quality on the Relationship between Advertisement Elements and its Goals Innovative Marketing, Volume 18, Issue 2, 2022 p26-38
- Khalil Dawood Alaa Hourani Muhammad Dabbaghia Ziyad Khazali Ghayath Al-Turjuman (2020) Corporate Governance in Jordan: Institutional Background and Literature Review International Journal of Management (IJM), Volume 11, Issue 12, 2020 p.2706-2716
- Ghaiath Altrjman, Raed Ahmad Momani Sima Ghaleb Magatef (2019) The Evaluation of Complaint Handling Processes in Five Star Hotels and its Reflection on Customers' Satisfaction African Journal of Hospitality, Tourism and Leisure, Volume 8 (2) - (2019) ISSN: 2223-814X p19
- Ghaiath Altrjman, Raed Ahmad Momani Sima Ghaleb Magatef (2018) The Impact of the Sales Process within the B2B Trade Show on the Visitors Purchasing Behavior International Journal of Applied Business and Economic Research, ,ISSN : 0972-7302,Volume 16, 2018,p21
- (2012) Specificity of the educational process at Syrian Virtual University and the prospects for development Cairo Conference on Virtual Education,
- (2011) خصوصية العملية التعليمية في الجامعة الافتراضية السورية مؤتمر القاهرة حول التعليم الافتراضي,
- (2004) The importance of advertising and its relationship to the marketing activity of the organization Syrian Advertising Conference,
- (2004) - دور الاعلان و علاقتة بالنشاط التسويقي في المنظمة الملتقى السوري للاعلان برعاية السيد وزير الاعلام,
- (2003) اتجاهات الجمهور نحو الاعلان الطرقي السوري - ندوة الاعلان الثالثة برعاية السيد وزير الاعلام,
- (2003) Trends in the public towards the Syrian billboard advertising The third Advertising Conference,
- (2001) The reality of marketing in the industrial public sector organizations and the prospects of development Conference administration and society,
- (2001) (النشاط التسويقي في المنظمات الصناعية السورية(القطاع العام ندوة الادارة و المجتمع برعاية وزير التعليم العالي .,
- (2001) الأعلان السوري واقع وأفاق تطويره ندوة الاعلان في سوريا - جامعة دمشق /كلية الاقتصاد,
- (2000) واقع وأفاق تطوير الترويج الدولي للمنظمات السورية المصدرة - الندوة الاقتصادية الاولى الذي شارك بفعالياتها وزير الصناعة ، وزير الاقتصاد ، وزير التعليم العالي و نائب رئيس مجلس الوزراء للشؤون الاقتصادية ، ووزير التنمية الادارية، ورئيسي غرفتي التجارة و الصناعة,
- (2000) The reality of international promotion in the Syrian organizations and the prospects for its development The first economic Conference,
- (1999) - واقع التسويق في منظمات القطاع العام الصناعي و افاق تطويره . مؤتمر في الاتجاهات الحديثة للتسويق وورشة عمل بمشاركة نائب رئيس مجلس الوزراء للشؤون الاقتصادية ووزير الصناعة، والمدراء العامين لثلاثين شركة من الشركات الخاضعة لتجربة الادارة بالاهداف .,
Published Books:
- (2017) Personal selling - Sales process - Building knowledge and skills Dar Al Hamed Publishing and Distribution
- (2011) Principles of Marketing for small organizations University Book - Damascus University Press
- (2007) Marketing-Electronic Course Available for Virtual Students
- (2006) International Marketing - University Book -. Damascus University Press
- (2005) Marketing Management - University Book Damascus University Press
- (2004) Services marketing - University Book Damascus University Press
- (2003) Principles of Marketing - University Book Damascus University Press
- (2001) International Marketing - Book published by Dar Al-Reza
- (1997) Marketing and Sales Management - University Book Damascus University Press
CONFERENCES AND WORKSHOPS
| Conference Title | Type of Participation | Location | Date |
|---|---|---|---|
| مؤتمر القاهرة حول التعليم الافتراضي | Paper/Poster | مصر / القاهرة | December / 2011 |
| الملتقى السوري للاعلان برعاية السيد وزير الاعلام | Paper/Poster | سوريا /دمشق | May / 2004 |
| الملتقى السوري للاعلان برعاية السيد وزير الاعلام | Paper/Poster | سوريا /دمشق | May / 2004 |
| المؤتمر العلمي الثالث – الاردن – جامعة اربد الاهلية | Attendance | المملكة الأردنية الهاشمية | December / 2003 |
| - ندوة الاعلان الثالثة برعاية السيد وزير الاعلام | Paper/Poster | سوريا /دمشق | October / 2003 |
| ندوة الادارة و المجتمع برعاية وزير التعليم العالي . | Paper/Poster | سوريا /دمشق | May / 2001 |
| ندوة الاعلان في سوريا - جامعة دمشق /كلية الاقتصاد | Paper/Poster | سوريا /دمشق | December / 2001 |
| - الندوة الاقتصادية الاولى الذي شارك بفعالياتها وزير الصناعة ، وزير الاقتصاد ، وزير التعليم العالي و نائب رئيس مجلس الوزراء للشؤون الاقتصادية ، ووزير التنمية الادارية، ورئيسي غرفتي التجارة و الصناعة | Paper/Poster | سوريا/ دمشق | April / 2000 |
| مؤتمر في الاتجاهات الحديثة للتسويق وورشة عمل بمشاركة نائب رئيس مجلس الوزراء للشؤون الاقتصادية ووزير الصناعة، والمدراء العامين لثلاثين شركة من الشركات الخاضعة لتجربة الادارة بالاهداف . | Paper/Poster | سوريا /مدينة دمشق | January / 1999 |
THESIS SUPERVISION
| Title | Location | Date |
|---|---|---|
| The impact of pharmaceutical promotion on buyer behavior | Syrian Virtual University / Master of Business Administration | 2013 |
| Customer relationship management and its impact on customer satisfaction | Syrian Virtual University Master of Business Administration | 2013 |
| Evaluation of the internal control system in the financial section of the Syrian Virtual University | Syrian Virtual University Master of Business Administration | 2012 |
| The impact of radio advertising on consumer behavior | Damascus University / Faculty of Economics / Master of Marketing | 2012 |
| A proposal for the development of education in the university service model through the use of business intelligence tools | Syrian Virtual University / Master of Business Administration | 2012 |
| Relationship evaluate employees and motivate loyalty organizational field Study in the Syrian Virtual University | Syrian Virtual University / MBA | 2012 |
| "The role of public relations in the formation of a positive image of mind | Syrian Virtual University / MBA | 2012 |
| Relationship motivate employees organizational loyalty A field study in the Virtual University | Syrian Virtual University / MBA | 2012 |
| Internal Marketing and Quality of Administrative Services In s.v.u | Syrian Virtual University / MBA | 2012 |
| The Role of Training in Developing Teachers` Skill of Providing Synchronous Lectures | Syrian Virtual University / MBA | 2011 |
| The effect of the product policies on the intention of purchasing home durable appliance | Syrian Virtual University | 2011 |
| Customers’ attitudes towards the affecting factorsin their dealings with Islamic banks | Syrian Virtual University / Master of Business Administration | 2011 |
| attitudes students about the important factors in the decision to their choice of University | Syrian Virtual University / MBA | 2011 |
| Proposal to promote the modelSyrian Virtual UniversityAcross the social network | Syrian Virtual University / MBA | 2011 |
| The role of public relations in the definition of the organization (the Syrian Virtual University | Syrian Virtual University / MBA | 2011 |
| The effect of using the Avatar in advertising on student behavior (a field study in the Virtual University) | Syrian Virtual University / MBA | 2011 |
| Factors affecting job satisfaction among workers and teachers | Syrian Virtual University / MBA | 2010 |
| The impact of the availability of banking services to students through the university in their decision of joining | Syrian Virtual University / Master of Business Administration | 2010 |
| The impact of market research in marketing performance | Damascus University / Faculty of Economics / Master of Marketing | 2009 |
| Strategic marketing role in the formation of a successful competitive position - A Case Study on organizations producing household electric tools in the city of Damascus | 2008 |
AWARDS AND SCHOLARSHIP
| Title | Location | Date |
|---|---|---|
| Morale | Irbid National University | 2005 |
| The third advertising Conference | Syrian Ministry of Information | 2003 |
| Financial | Economic Office | 2002 |
| Morale | Damascus University / National Union of Students Syria | 1999 |
| Dispatch to Russia to get a Ph.D.Because I Demonstrator at the Faculty of Economics, University of Damascus | Moscow State University | 1987 |
