The AAU School of Business Hosts Mr. Abdul Hafiz from the Umniah Company to Deliver A Lecture on “Advertising, Marketing & Consumer Behavior

The AAU School of Business, represented by its Dean Dr. Alaa Al-Hourani, hosted the Director of Advertising & Design at the Marketing Department of Umniah Company and Mr. Ali Abdul Hafiz ( an AAU graduate), to deliver a lecture on advertising & consumer behavior. The lecture took place on Sunday, 2/12/2018 in the Graduate Hall in the Faculty. Mr. Ali highlighted the important role of studying and analyzing the consumer behavior in formulating and designing the company’s advertisements in particular and making various decisions regarding their marketing mix. The Students raised many questions and expressed their views on some issues.