Inaugurating a Series of lectures on Marketing at the Faculty of Business / Al-Ahliyya Amman University

The Marketing Department in the Faculty of Business inaugurated a series of applied lectures for the students of the department. Mr. Rashid Jayyousi, the Head of Marketing in Hydron Company Energy which is an affiliation of Abu Khader Group, was hosted on Sunday 27/11/2016. In his lecture, Jayyousi spoke about the management science in general and marketing in particular. He also stated that it is important for the students to understand the theoretical concepts and principles of marketing in order to link them with the practical reality through real experiments and examples of different companies. At the end of the lecture which was administered by Dr. Ghiyath Altorjman of the Marketing Department, a discussion started between the students and the lecturer about the relationship between marketing and the consumer behavior.