Al-Ahliyya Amman University Business School holds a workshop on planning and implementing marketing communications and brand building activities at The Housing Bank

As part of the business school's activities for the second semester of the 2021-2022 academic year, a lecture was held (for the students of the Marketing Communications course and the Branding course of Dr. Ahmed Adwan and Dr. Ghaith Al-Torjman) on the planning and implementation of marketing communications and brand building activities at the Bank, presented by Ms. Rola Naseer, Branch Manager at the Housing Bank, in which she discussed the marketing communication tools applied at the Housing Bank and the extent to which they affect the target market, and the students interacted with Ms. Rola by asking questions and participating in lecture discussions.The meeting was attended by the head of the department, Dr. Ahmed Adwan, and all members of the marketing department. A questionnaire was distributed to the students related to all the topics of the meeting and the questions and inquiries they had asked Ms. Rola.