Program Description

E-Marketing and Digital Communication


Keeping pace with technological development and digital transformation in business organizations, E-marketing and digital communication major has been developed, which aims to provide students with basic knowledge and skills in analyzing and transforming the virtual market into a reality, as it is represented in the application of marketing processes and principles through the use of the Internet. E-Marketing and Digital Communication is one of the future majors that are relied upon locally and globally in the public and private sectors.

E-Marketing and Digital Communication

Number Of Credit Hours

4 (1)

Admission Requirements

Admission requirements of the Bachelor degree in the E-Marketing and Digital Communication program include a High School Certificate or equivalent in the following:


  • Scientific
  • Scientific - Medical Field
  • Scientific - Engineering Field
  • Scientific - Pure Sciences Field
  • Literary
  • Comprehensive Health Education
  • Informatics Administration
  • Sharia
  • Hotel

Job Opportunities

  • E-Marketing Manager
  • Content Creator
  • Digital Advertiser
  • Customer Relationship Manager
  • Social Media Manager
  • Social Media Specialist
  • Account Manager
  • E-Marketing Consultant
  • In addition to:
    The graduate has the ability and necessary skills to take over any traditional marketing job: Sales Representative/Manager, Public Relations Manager, Market Research Specialist …etc.


Study Plans and Program Files

Educational Objectives


Program Learning Outcomes (PLO's):


  • PLO1: Define the fundamental principles and concepts of business and technology disciplines.
  • PLO2: Apply business and technology strategies and best practices to develop innovative solutions.
  • PLO3: Analyze business problems and opportunities.
  • PLO4: Evaluate solution alternatives in order to achieve informed decision –making.
  • PLO5: Demonstrate understanding of ethical implications of business practices.
  • PLO6: Demonstrate effective and collaborative teamwork skills.
  • PLO7: Demonstrate effective oral communication skills in business settings.
  • PLO8: Demonstrate effective written communication skills in business settings.



  • Comp 1: Discipline-Specific Conceptual Knowledge
  • Comp 2: Ethical Competencies
  • Comp 3: Collaborative Teamwork Skills
  • Comp 4: Oral Communication skills
  • Comp 5: Written Communication skills


Learning Outcomes and Competencies:

Al-Ahliyya Amman University



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