Al-Ahliyya Amman University
Program Description
E-Marketing and Digital Communication
Bachelor
Keeping pace with technological development and digital transformation in business organizations, E-marketing and digital communication major has been developed, which aims to provide students with basic knowledge and skills in analyzing and transforming the virtual market into a reality, as it is represented in the application of marketing processes and principles through the use of the Internet. E-Marketing and Digital Communication is one of the future majors that are relied upon locally and globally in the public and private sectors.
E-Marketing and Digital Communication
Number Of Credit Hours
132
Business School
Admission Requirements
Admission requirements of the Bachelor degree in the E-Marketing and Digital Communication program include a High School Certificate or equivalent in the following:
60%
- Scientific
- Literary
- Comprehensive Health Education
- Informatics Administration
- Sharia
- Scientific - Medical Field
- Scientific - Pure Sciences Field
- Commercial - 2019 and below
- Hotel - 2019 and below
- Hotel - 2020 and above
- Household Economy - 2019 and below
- Tourism - 2020 and above
Job Opportunities
- Sales Representative
- Marketing Consultant
- Marketing Manager, Brand Manager
- Public Relations Manager
- E-Marketing Campaign Management
Study Plans and Program Files
Educational Objectives
Program Educational Objectives (PEO's):
- PEO1.To provide students with up-to-date marketing knowledge at corporate and operational levels.
- PEO2.To estimate students’ ability to apply marketing concepts and methods to develop marketing solutions.
- PEO3.To train students to analyze business environment and specific situations to make marketing decisions.
- PEO4.To investigate marketing problems from local and global perspective.
- PEO5.To extend the research outcomes to benefit the industry and/or community.
- PEO6.To develop effective communication skills which integrate the information technology.
- PEO7.To instill ethical values in marketing practices and decision making.
- PEO8.To develop students’ ability to produce unique responses to marketing issues.
- PEO9.To enhance students’ global perspective and able to work in cross-cultural teams.
Students Learning Outcomes (SLO's):
- Define and describe the marketing concepts applicable in the business environment.
- Convert the marketing concepts into real marketing practices in the industry.
- Differentiate the marketing strategies applicable in various sectors.
- Examine and compare current marketing practices with the changes in the local and international business environment.
- Assess the practicality and suitability of marketing concepts in the specific context.
- Formulate and develop appropriate marketing strategies.
- Demonstrate the ability to express ideas explicitly.
- Use technology in data-gathering, analysis and dissemination of output.
- Indicate understanding of universal ethical issues and standards.
- Develop novel ideas and/or design creative solutions.
- Demonstrate ability to work collectively.
- Relate the global marketing practices to the local context.
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Educational Objectives with Student Outcomes:
