Program Description

E-Marketing and Digital Communication


Keeping pace with technological development and digital transformation in business organizations, E-marketing and digital communication major has been developed, which aims to provide students with basic knowledge and skills in analyzing and transforming the virtual market into a reality, as it is represented in the application of marketing processes and principles through the use of the Internet. E-Marketing and Digital Communication is one of the future majors that are relied upon locally and globally in the public and private sectors.

E-Marketing and Digital Communication

Number Of Credit Hours

4 (1)

Admission Requirements

Admission requirements of the Bachelor degree in the E-Marketing and Digital Communication program include a High School Certificate or equivalent in the following:


  • Scientific
  • Literary
  • Comprehensive Health Education
  • Informatics Administration
  • Sharia
  • Scientific - Medical Field
  • Scientific - Pure Sciences Field
  • Commercial - 2019 and below
  • Hotel - 2019 and below
  • Hotel - 2020 and above
  • Household Economy - 2019 and below
  • Tourism - 2020 and above

Job Opportunities

  • Sales Representative
  • Marketing Consultant
  • Marketing Manager, Brand Manager
  • Public Relations Manager
  • E-Marketing Campaign Management

Study Plans and Program Files

Educational Objectives


Program Educational Objectives (PEO's):


  • PEO1.To provide students with up-to-date marketing knowledge at corporate and operational levels.
  • PEO2.To estimate students’ ability to apply marketing concepts and methods to develop marketing solutions.
  • PEO3.To train students to analyze business environment and specific situations to make marketing decisions.
  • PEO4.To investigate marketing problems from local and global perspective.
  • PEO5.To extend the research outcomes to benefit the industry and/or community.
  • PEO6.To develop effective communication skills which integrate the information technology.
  • PEO7.To instill ethical values in marketing practices and decision making.
  • PEO8.To develop students’ ability to produce unique responses to marketing issues.
  • PEO9.To enhance students’ global perspective and able to work in cross-cultural teams.

Students Learning Outcomes (SLO's):


  • Define and describe the marketing concepts applicable in the business environment.
  • Convert the marketing concepts into real marketing practices in the industry.
  • Differentiate the marketing strategies applicable in various sectors.
  • Examine and compare current marketing practices with the changes in the local and international business environment.
  • Assess the practicality and suitability of marketing concepts in the specific context.
  • Formulate and develop appropriate marketing strategies.
  • Demonstrate the ability to express ideas explicitly.
  • Use technology in data-gathering, analysis and dissemination of output.
  • Indicate understanding of universal ethical issues and standards.
  • Develop novel ideas and/or design creative solutions.
  • Demonstrate ability to work collectively.
  • Relate the global marketing practices to the local context.


Educational Objectives with Student Outcomes:

Al-Ahliyya Amman University



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