Al-Ahliyya Amman University
Program Description
E-Marketing and Digital Communication
Bachelor
Keeping pace with technological development and digital transformation in business organizations, E-marketing and digital communication major has been developed, which aims to provide students with basic knowledge and skills in analyzing and transforming the virtual market into a reality, as it is represented in the application of marketing processes and principles through the use of the Internet. E-Marketing and Digital Communication is one of the future majors that are relied upon locally and globally in the public and private sectors.
E-Marketing and Digital Communication
Number Of Credit Hours
132
Business School
Admission Requirements
Admission requirements of the Bachelor degree in the E-Marketing and Digital Communication program include a High School Certificate or equivalent in the following:
60%
- Scientific
- Scientific - Medical Field
- Scientific - Engineering Field
- Scientific - Pure Sciences Field
- Literary
- Comprehensive Health Education
- Informatics Administration
- Sharia
- Hotel
Job Opportunities
- E-Marketing Manager
- Content Creator
- Digital Advertiser
- Customer Relationship Manager
- Social Media Manager
- Social Media Specialist
- Account Manager
- E-Marketing Consultant
- In addition to:
The graduate has the ability and necessary skills to take over any traditional marketing job: Sales Representative/Manager, Public Relations Manager, Market Research Specialist …etc.
Study Plans and Program Files
Educational Objectives
Program Learning Outcomes (PLO's):
- PLO1: Define the fundamental principles and concepts of business and technology disciplines.
- PLO2: Apply business and technology strategies and best practices to develop innovative solutions.
- PLO3: Analyze business problems and opportunities.
- PLO4: Evaluate solution alternatives in order to achieve informed decision –making.
- PLO5: Demonstrate understanding of ethical implications of business practices.
- PLO6: Demonstrate effective and collaborative teamwork skills.
- PLO7: Demonstrate effective oral communication skills in business settings.
- PLO8: Demonstrate effective written communication skills in business settings.
Competencies:
- Comp 1: Discipline-Specific Conceptual Knowledge
- Comp 2: Ethical Competencies
- Comp 3: Collaborative Teamwork Skills
- Comp 4: Oral Communication skills
- Comp 5: Written Communication skills
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Learning Outcomes and Competencies:
