COURSE DESCRIPTION


Multimedia and Graphic Design

24

21

90

9

135

University Requirement

Faculty Requirement

Major Requirement

Complementary Requirement

Total Credit Hours

Complementary Requirement is not calcualted in total credit hours



University Requirement - 24 Credit Hours:



Compulsory Courses - 15 Credit Hours

Course Code Course Name Credit hours Description
A0161201 English Communication Skills 3 Grammar: question tags, modals, future forms, articles, adjectives, adverbs, if structures; vocabulary: relationships, work, activities, media, war, sport; writing skills: essay, notes, messages, application letters; basic and advanced reading skills; basic and advanced listening skills; verbal skills: oral presentations, arguments.
A0161101 Arabic Communication Skills 3 Language levels: phonological level, grammatical level, rhetorical level, orthographic level, comprehension and speaking; grammar exercises, nominal sentences, verbal sentences, kana and its sisters, Inna and its sisters, dual, masculine plural, feminine plural, indeclinable nouns, vocative, appositives; exercises in morphology, present participle, and past participle; spelling and punctuation, dictionaries, listening and speaking.
A0161301 National Education 3 Concepts and terms; Geography of Jordan; contemporary political history of Jordan; Jordanian Society; Jordanian constitutional and democratic life; Jordanian national institutions; challenges facing Jordan; threats to civic life: fanaticism, extremism, terrorism, violence; corruption: definitions, types, causes, impact, and prevention.
A0161112 Leadership and Societal Responsibility 1 This course deals with prominent titles related to leadership, such as: the meaning of leadership, the vocabulary that falls under the term, leadership styles, leadership and social responsibility, change management and strategies, building an effective team, the leader and managing diversity, how to discover future leaders and support them, and women leaders.
A0161401 Military Sciences 3 The establishment and development of the Hashemite Kingdom of Jordan; the history of the Arab Legion; peacekeeping troops; preparing the nation for defense and liberation.
A0161113 Life Skills 1 This course deals with the vital interest of the individual on the individual and collective level. It is like a passport to the success of individuals and helps them understand their personal competencies. It discusses the meaning of skills, their levels, characteristics and importance, communication skill and communication, and trains them on self-skills such as the skill of time management, organizing and defining it, and providing examples of its fields of application and activities. carried out by the students themselves. It also deals with thinking skills, its importance, education, and forms such as problem-solving and decision-making as forms of complex thinking or its strategies. The course also deals with training students on methods of dialogue and exchange of views as an entry point to resolving differences and mitigating frictions when we witness the openness of societies, correct study skills, family success and conservatism.
A0161111 Entrepreneurship and Innovation 1 Economic science definition: its objectives and the economic problem; The relation between the economic science and other sciences; Economic analysis methods; Production possibilities curve; National income accounts; Consumption; Investment; Saving; Unemployment; Inflation; Money and Banking; Financial and monetary policy and its role in dealing with the imbalanced economy through these policies; Economic development in terms of importance and objectives and economic planning to achieve such objectives; Demand and supply theory and consumer equilibrium; Cost and production theory; Producer equilibrium in different markets.

Elective Courses - 6 Credit Hours

Course Code Course Name Credit hours Description
A0161501 Islamic Culture 3 Definition of the culture, characteristics of the Islamic culture, Islamic culture and other cultures; the sources of Islamic culture: The Holy Quran, Sunna, the Arabic language, history of Islam; fields of Islamic culture: faith, worship, morals; challenges facing the Islamic culture: orientalism, globalization, secularism; young people and the impacts of foreign cultures, women and Islam, Islam and terrorism.
A0161701 History of Jordan and Palestine 3 The geography of Jordan and Palestine, Jordan and Palestine in ancient times, general historical look, Jordan, and Palestine in the Mamluk era, Jordan, and Palestine during the First World War (1914- 1918), Emirate of East Jordan (Transjordan), constitutional and legislative life in Jordan, Palestine under the British Mandate, and Jordanian-Palestinian relations, Jerusalem, historical status.
A0161703 Archaeology and Tourism in Jordan 3 Tourism definition; Classification of Tourism; The difference between tourist and other traveler?s concepts, Travel types, The definition of Archaeology and archaeological sites: Archaeological surveys and excavations; Documentation; Jordan through the ages; Components of tourism in Jordan; Elements of tourist attractions in Jordan: Archeological sites, Natural sites, Natural reserves, Forests; Tourist movement and types in Jordan; Economical impact of tourism in Jordan.
A0161802 Development and Environment 3 The course provides awareness and insight into the environmental issue, its vocabulary, the human relationship with the ecosystem, and environmental hazards to avoid. It also works to develop students' understanding and awareness of basic ecological concepts, and to reinforce their attitudes and values, in order to practice solving environmental problems. And linking it to comprehensive development and its relationship to water, food and energy security.
A0161601 Contemporary Issues 3 Identify the most important contemporary local, national and regional issues, the most prominent contemporary challenges and their questions from development, youth, extremism, globalization, culture and identity; Jerusalem and its central position, the Arab-Israeli conflict
A0411601 Legal Education and Human Rights 3 This course identifying the basic concepts of human rights in an analytical way, and then realistic clarify of the international & regional means dealing with human rights such as treaties, recommendations and international means that are in the process of formation, such imperative rules & customs, this course also address realistically the content of human rights and the rights of the first generation such as right of living. The second-generation rights such as the right to work and third-generation rights such as the right of environment. International ways to protect human rights in general. In addition, the extent to which the Jordanian constitution is compatible with international human rights standards.
A0161901 Media and Public Relations 3 The nexus between media and society in terms of the social, political, economic and cultural power of the media, the role of the media in giving people the opportunity to express their opinions and promote international relations. Communication and public relations, communication and its types, levels, forms, properties, fields, activities, physical and nonphysical (symbolic) environment, and obstacles to the communicative process. Public relations: its beginnings, development, principles, bases, importance, functions, planning, activities.

Elective Courses - 3 Credit Hours

Course Code Course Name Credit hours Description
A0871103 Principles of Renewable Energy 3 Introduction to renewable Energy include Photovoltaic, Wind power, Micro hydropower, Biomass energy, Waste power, Solar thermal power, Geothermal power, Ocean energy (tidal, tide-flow and wave), Ocean energy (OTEC), , Comparison of characteristics and cost of renewables. How we can use the sun, wind, biomass, geothermal resources, and water to generate more sustainable energy. It explains the fundamentals of energy, including the transfer of energy, as well as the limitations of natural resources. Starting with solar power, the text illustrates how energy from the sun is transferred and stored; used for heating, cooling, and lighting; collected and concentrated; and converted into electricity
A0591111 Digital Literacy 3 Digital Literacy is a concept that describes how technology and the Internet are shaping the way people interact and how they affect us as individuals and as a society. This course educate students on the uses of digital technologies, the dangers of digital technology and the need to build a culture of ethical use of the Internet and introduce the concept of responsible freedom.
A1321100 Sport and Health 3 Defining health and fitness: physical education, health education; the cognitive, emotional, skill-oriented, and social goals of physical education; the history of physical education: ancient, medieval, and modern ages, the Olympics, Athletics in Jordan: nutrition and exercising; athletic injuries: bone, joint , muscle, skin injuries; special exercises for figure deformation; diseases related to lack of exercise: diabetes, obesity, being underweight, back pain, cancer; hooliganism: causes and recommended solutions for hooliganism.
A0612303 Society Health 3 The course aims to provide students with the basic principles that enhance the concept of health and health prevention in its various physical, psychological and social aspects. The student will also be provided with information that helps individuals realize their health needs in the context of the culture and values ??systems they live in and how to meet these needs, which is known as improving health and quality of life.
A0161602 Critical Thinking Skills 3 The concept of critical thinking, its components; characteristics of critical thinking individuals; Critical thinking skills: the skill of interpretation, analysis, evaluation, inference, expectation, prediction; Stages of critical thinking: Motivation, searching for information, linking information, evaluation, expression, and integration


Faculty Requirement - 21 Credit Hours:



Compulsory Courses - 21 Credit Hours

Course Code Course Name Credit hours Description
A1031801 Basic Design (1) (TWO Dimensional) 3 Practical: Elements and principles of design, the nature and components of the two-dimensional design process, the foundations of abstract structures, the foundations of space and spatial organization, the cognitive laws of visual organization; Application of skills and concepts acquired in the design of 2D configurations; The foundations of the transition from two-dimensional configurations to three-dimensional configurations.
A1061202 Computer Skills (Architecture and Design) 3 "Theoretical: Basic introduction to design software: exploring basic design techniques within design software, digital methods of image editing within architectural and graphic design.
A1032901 Presentation and Communication (Architecture and Design) 3 Theoretical: Visual presentation skills, verbal communication of design and architectural works, design of business design portfolios; The various techniques used to produce and display drawings and models. Practical: Various practical exercises to apply the theoretical part of the material and to present the draft portfolio of design works.
A1061201 Freehand Drawing 3 "Theoretical: Artistic styles and trends in learning free hand drawing.
A1012104 Research Methodology (Architecture and Design) 3 Theoretical: This course aims to introduce student to the concept of scientific research; architecture, interior, graphic and cinema, TV, and theatre design in particular, and to identify the types, characteristics, methods and problems of scientific research. With the use of dedicated electronic programs.
A1031802 Basic Design (2) (Three Dimensional) 3 Practical: the spatial concept and how it is designed and realized through the relationship between mass and void, forming clusters and linking them together for design and architectural works, analysis skills, synthesis and design, study of human scale and proportions in design; Applied projects to teach students the visual perception of spaces and their relationship with each other and the main principles of its composition and design and use of its principles in three-dimensional formations and structures. Linking spaces with topography and the surrounding environment.
A1011202 Persppective, Shade And Shadows 3 Theoretical: perceiving the physics of the human eye in seeing things; The concept of perspective, its terminology, and its conditions in relation to the line of sight; The difference between perspective and architectural drawing; Knowledge of shadows and their types. Practical: various exercises to draw perspective of all kinds (interior, exterior), in its different positions, using one or more points; drawing shadows; and rendering a perspective using a variety of materials.


Major Requirement - 90 Credit Hours:



Compulsory Courses - 84 Credit Hours

Course Code Course Name Credit hours Description
A1063201 Illustration 3 Theortical: Illustration techniques and styles as a form of visual communication in art and design, visual expression methods and the emotional context of graphic content. Practical: Implementation of design projects to develop students' skills, starting from concept development to final composition, including techniques and methods used in manual and digital illustrations; Themes for utilization illustrations: (design of signs and icons, design of two-dimensional characters, press drawings, children?s drawings, drawings of stories, books and advertising posters, infographic design)
A1061204 Computer Aided Design (1) 3 Theoretical: An essential introduction to digital and graphic arts software: Adobe Photoshop Level 2, Adobe Illustrator; Windows, tools, interface, layers, filters, color modes. Practical: Applied projects on technologies: Image merging and manipulation, photographic effects, background design, panoramic scenes design, prepare images in Raster and Victor style and use software in various graphic designs
A1062202 Digital photography 3 Theoretical: Introduction to Photography: Photography history, exposure, lens aperture, shutter speed, film sensitivity (ISO), lenses; white balance; Types of lighting: indoor lighting, outdoor lighting, studio lighting; photography rules. Practical: Photography axes: Portrait photography, product photography, landscape photography; Special techniques in photography: Textile photography, metal photography, glass photography; scenes and character photography.
A1063402 Digital Advertising Design 3 Theoretical: Advertising: Its role in society and economic life, its position in the communication process, its role in marketing, and the functional and psychological goals of advertising. Practical: Design software and its use in designing graphic ads and multimedia ads, including Photoshop, web design, Animate, Adobe Illustrator, Types of advertising media: posters, newspapers and magazines, billboards, illuminated ads, outdoor advertisements, transportation; Advertising posters: types, sizes; External advertisements: what are their technical specifications and conditions.
A1062101 World Art History 3 Theoretical: A study of the arts of the Roman Empire: Early Christian era, Byzantine art; Medieval Europe: Romanesque Art, Gothic Art; Early Renaissance: Lowlands, Italy; Golden Renaissance arts; Baroque art: Italy, Northern Europe; Rococo art, a practical project to apply the theoretical part learned from the subject and according to the student's specific specialization.
A1063205 Storyboarding 3 "Theoretical: Principles on which a graphic scenario is produced; A visual treatment of the script, according to the required perception.
A1061102 Techniques and materials of graphic design 3 Theoretical: Methods, techniques, materials, and tools used in graphic design applications. Course topics include: types of paper and inks, printing, finishing, folding and binding; A research study of the techniques and materials used in graphic design. Practical: Practical projects to learn about the techniques and materials for printing books and magazines, brochures, promotional materials, packaging and applications of advertising materials; Latest trends in commercial printing techniques, prepress and post press techniques, types and sizes of prints.
A1064101 Practice and Professional Management 3 Theoretical: An introduction to the concept of practice and management of the design profession: a study of the logical links between the proposed design solutions, business philosophy and strategy, designers' self-marketing, branding strategy. Professional management: the concept of design as management, design and intellectual property, Jordanian press and publishing law, bids and tenders, professional ethics, human resources management, financial management of the design project. Practical: Applying the theoretical part through a presentation report to apply the concept of practicing and managing the design profession in the labor market.
A1064502 Graduation Project (2) 4 Graduation Project: Graduation Project: Applying the practical part of theoretical research in collaboration with the assigned competent supervisor, presenting the project with its integrated artistic form in multimedia and graphic design implemented through various media and advertising means: designing the logo of company or institution, letterhead, envelopes, business card, cover CD, calendar design, pocket folder; and various promotional publications, posters, roll up, billboard, press and magazine advertisements, brochures, digital designs: animated graphics, website design, UX and UI Interface, design of 2D or 3D animated films, motion graphics, short promotional video...
A1061101 Aesthetics and Art Criticism 3 Theoretical : Its definition, subject matter, concept; Judging aesthetics, sense of beauty, aesthetics and the philosophy of art, the difference between aesthetics and art criticism, form and content in a work of art, aesthetic values, artistic appreciation; Classification of arts, reading and analyzing the artwork, a practical project to apply the theoretical part learned from the subject accordinator
A1063102 Web Programming and Design 3 Theoretical: Standards and basics for designing and producing websites and how they work, Different agronomic requirements for selecting location elements and how to distribute them in design based on user experience studies, The foundations of success factors for website design, an analytical study of various global and local websites, and the privacy of the recipient. Practical: Applied projects through the programs used in designing website interfaces and description languages for website design (HTML, CSS) and how to make websites responsive to the various sizes of screens that are displayed on them using an integrated framework.
A1064503 Internship 6 Training in one of the accredited professional consulting institutions or offices specializing in Multimedia design, the training period is documented by the fundamentalist certificates, and accompanied by photo copies of the work done, provided that the training is equivalent to 8 actual weeks).
A1062401 Branding and logo design 3 "Theoretical: Principles and elements of logo design: logo types, lettering, the geometric structure of logo design; full or reduced photograph. Logo applications on corporate and institutional visual identity elements, business card, letter head, envelopes, and all kinds of prints.
A1063401 Design of Newspapers and Magazines 3 Theoretical: Principles and elements of logo design: logo types, lettering, the geometric structure of logo design; full or reduced photograph. Logo applications on corporate and institutional visual identity elements, business card, letter head, envelopes, and all kinds of prints. Practical: Using and utilizing logo in a various graphic design, logo guidelines and visual identity for different companies and organizations.
A1062201 Color: Theory and Application 3 Theoretical: A theoretical and practical study of manual and digital color theories: Color perception, color properties, the sensation of color, color selection basics, contrast, harmony, its relationship to light, vision, pigment mixing system, technical terms for color, and color connotations in design. Scientists' analysis of color theories. Practical: Practical and creative applied projects of color theories.
A1064501 Graduation Project (1) 2 Graduation Project Research: Each student submits a proposal for a graduation project in the form of a research in one of the fields of multimedia or graphic design and the proposals are discussed and approved. A set of contemporary design technical issues related to the production of designs can be proposed for use in publishing across multimedia. Research Fundamentals and Components: Identify the research topic, the research problem, the importance of the research, the objectives of the research, the limits of the research, the research methodology, the research community; An analytical study: Analysis of client needs, user privacy and technical capabilities for project implementation; search results: conclusions, findings, recommendations and suggestions, sources; final submission.
A1063202 Computer for 3D Design 3 Theoretical: Concepts of artistic anatomy and the construction and embodiment of the elements to be moved, principles of moving three-dimensional figures, the foundations, axes and laws of animation, the design of the environment. Practical: Make structural applications of 3D models animated according to specific motion themes, implemented in Cinema 4D software. Transforming the virtual world into a real world by using 3D printing to take advantage of it in the Stop Motion Animation Puppet technology.
A1063305 Multimedia Technology 3 Theoretical: Introducing media design techniques and materials and what means used to produce them: Digital software, lighting and sound systems, digital recording and editing, publishing techniques on social media. Practical: Practical projects on digital design production techniques for media production; Methods of displaying on digital visual and audio media such as television, computer, smartphones or external displays.
A1064402 Packaging Design 3 Theoretical: Packaging design: packaging levels, importance of packaging, materials used in packaging; packaging its types and usages according to the target audience. Practical: Techniques of designing cardboard boxes with different sizes and uses; packages sizes, Die Cut packaging templates, packaging design for (paper, metal, plastic, and glass products).
A1063302 Multimedia Design and Production 3 Theoretical: Principles and basics of montage: cutting, time, and appropriate transition, the concept of video editing, video types and formats, the idea, Storyboard., and the basics and conditions for designing advertising material on social media platforms. Practical: Importing audio and video files, various editing operations, merging sounds and adding different effects. Inserting titles with video, output and export processes using Adobe software (Rush or Premiere) for social media platforms, designing advertising breaks and video presentations using Adobe After effects), and dealing with visual effects and cinematic tricks.
A1063105 History of Graphic Design and Multimedia 3 Theoretical: Graphic design and the history of multimedia, the history of printing, graphic design in ancient times, the beginnings of the history of graphic design in the West, the history of early printing and graphic design in Europe, the Bible of John Gutenberg, the history of graphic design beginning from the Renaissance at the end of the twentieth century, the international typography style, History and development of multimedia, the digital revolution and multimedia design, interactive multimedia. multimedia applications. Practical: An applied practical project of the cognitive aspects learned from the course in graphic design and multimedia.
A1064401 Animation Design 3 Theoretical: Basic principles in the process of designing two-dimensional animation: the basics of designing characters, backgrounds, and making keys related to the animation process, computer programs for digital arts related to animation, the twelve principles of animation and their relationship to animation design. Practical: Two-dimensional animation techniques, building characters and design space for scenes, determining the movement of joints to move them on Adobe After Effects, making animated clips and adding sound and effects to them to make an integrated video clip.
A1063104 Psychology and Sociology of Design 3 Theoretical: Definition of perception: The role of the senses in perception, the school of gestalt and visual perception; Factors affecting perception: subjective factors, objective factors, individual physiological and mental aptitudes, perceptual field, good gestures; optical illusion; Study global, regional, and local design cases, and analyze and critique the psychological and sociological aspect of design. A practical project to apply the theoretical part learned from the course and according to the student's exact specialization.
A1064301 Modern Printing Techniques 3 Theoretical: The emergence and development of printing techniques, definition of relief printing techniques, intaglio printing, flat printing, offset printing, thermal printing, digital printing techniques, silk screen printing, printing tools and their raw materials, types and raw materials of paper and inks used in modern printing techniques. Practical: Design and practical projects to link the digital aspects of design with silk-screen printing techniques, manual and digital flat printing techniques as a basis for offset printing, and functional applications of printing techniques in graphic design.
A1062203 Computer Aided Design (2) 3 Theoretical: Study the basics of working with graphics, animation, video clips, creative compositing, and visual effects through Adobe After Effects. Practical: Applied projects to learn basic tools for animation software; Visual effects and layered compositing system; tools; Filters, Camera Lighting, Timeline, Creating animations and visual effects, Animation of images in 2D and 3D.
A1062301 Typography design 3 Theoretical: Theoretical and practical aspects of designing Arabic and Latin letters and methods of applying them in the fields of visual communication of all kinds; The importance of the role of the letter as an unlimited mediator of visual communication, the geometry of Arabic calligraphy, and its rules; The various features of Arabic and Latin letters, their types and aesthetic units, the importance of using Arabic and Latin calligraphy in graphic design. Practical: Training projects on building aspects of the Latin script and utilization Latin script and typography in the fields of graphic and multimedia design.
A1062102 History of Islamic Art 3 Theoretical: Components of Islamic art: historical, aesthetic and decorative readings of Islamic art through recourses, origins, foundations, elements and features of Islamic arts, architecture, applied arts, Art of Book and Islamic manuscripts through different ages. Practical: A practical project for the aesthetics and elements of Islamic arts in design and according to the specialization of the student.

Elective Courses - 6 Credit Hours

Course Code Course Name Credit hours Description
A1064403 Interface Design and User Experience 3 Theoretical: Basic concepts and rules in designing the user interface, user experience and the extent of his interaction with the design of various digital application interfaces. Practical: Applied projects on designing application interfaces and how to create interactive pages on smart phone applications for Android or IOS systems through Adobe XD software, with a focus on designing easy-to-use interfaces to maintain users and control their interaction with various digital applications.
A1062402 Marketing and Universal Design 3 Theoretical: Fundamentals and concepts of creating Pictogram visual communication symbols, wayfinding, guiding signs and their types, global color coding, maps and illustrations, the use of networks in graphics and designs. Industrial applications, presentation and discussion of the most important international models in various design works. An introduction to theories of visual communication, the concept of communication, the process of communication and its elements, types of visual communication, models of visual communication: sender, message, recipient, means, professional management: bids and tenders, professional ethics, human resources management, costing and reporting, promotional and marketing campaigns Promotion methods. Practical: Designing visual communication symbols, guiding signs and signage, illustrative maps
A1063301 Design Theories and Methodologies 3 Theoretical: Global design theories and approaches to their application, local identity and privacy in design, design theories: Definition of theory, theory and practice, theoretical functions, the relationship between theory and reality, the emergence of design theory, reasons for using design theories, analysis of models from global, regional, and local examples and their relationship to the development of the design idea, building a practical project model to apply the theoretical part of the material and according to the student's specific specialization
A1064405 Interactive Graphic Design 3 Theoretical: Interactive design theories and concepts, types, interaction design relationship with the user, design psychology, interactive graphic products. Practical: Applied projects on designing interactive pages, designing advanced websites, designing interactive graphic products and 2D or 3D animation (posters or interactive advertising and promotional packages based on augmented reality technology)
A1063203 Advertising and Commercial Photography 3 Theoretical: Introduction to Photography and Cinematography: lens aperture, shutter speed, film sensitivity (ISO), lenses; white balance; Types of lighting: indoor lighting, outdoor lighting, studio lighting; photography and Cinematography rules, camera shot size, camera movements. Practical: Special techniques in photography and Cinematography: Product Photography, Jewelry Photography, Textile Photography, Metal Photography, Glass Photography, photography of advertising Campaigns.
A1063405 Creative Thinking 3 Theoretical : The concept of thinking and its characteristics, thinking style, different learning styles and classifications, strategies and methods of developing thinking, developing thinking patterns, creative, critical and logical thinking, problem-solving and the ability to innovate, a practical project to apply the theoretical part learned from the subject and according to the student's specific specialization


Complementary Requirement - 9 Credit Hours:



Compulsory Courses - 9 Credit Hours

Course Code Course Name Credit hours Description
A0161200 Remedial English Language 3 Grammar: auxiliary verbs, tenses (past, present, future) Vocabulary: friendship, communication, IT, TV shows, media, houses, places description, compound nouns, free time activities, books and movies description, food, dinning out. Variety of skills: paragraph writing, verifying formal and informal letters, writing unofficial emails, ways of using punctuation, upper case letters and conjunctions, outlining main ideas and details, inferring conclusions and impeded meanings, determining author?s perspectives, presentations, argumentation and persuasion, agreeing and disagreeing expressions, making comparisons, narrating events, expressing opinions, making official phone calls, ordering food, correct pronunciation.
A0331700 Remedial Computer Skills 3 Introduction to basic computer hardware and software; copyrights; Windows operating system; Microsoft Office: Word, Excel, Power point, Access; Introduction to Internet.
A0161100 Remedial Arabic Language 3 Language level and definition, speaking and comprehension texts, syntax exercises, Nominal Sentence, safe feminine plural, safe masculine plural, singularity, auxiliaries, duality, numbers, subordinates, punctuations, morphological exercise, dictation issues, Nunnation.

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