COURSE DESCRIPTION

University Requirement - 24 Credit Hours:

Compulsory Courses - 15 Credit Hours

Course Code	Course Name	Credit hours	Description
01007115	Entrepreneurship and Innovation	1
01007113	Leadership and Societal Responsibility	1
01007103	Arabic Communication Skills	3
01007112	Military Sciences	3
01007114	Life Skills	1
01007111	National Education	3
01007104	English Communication Skills	3

Elective Courses - 9 Credit Hours

Course Code	Course Name	Credit hours	Description
01007124	Sport and Health	3
01007117	History of Jordan and Palestine	3
01007105	Foreign Language	3
01007123	Development and Environment	3
01006144	Digital Literacy	3
01007122	Legal Education and Human Rights	3
01006142	Digital Media and Communication	3
01007116	Islamic Culture	3
01007121	Contemporary Issues	3
01006143	Digital Heritage Management and Sustainable Tourism	3

Faculty Requirement - 24 Credit Hours:

Compulsory Courses - 24 Credit Hours

Course Code	Course Name	Credit hours	Description
01006147	Principles of AI for Business	3
01007133	Principles of Marketing	3
05010101	Principles of Financial Management	3
01006104	Statistics for Business	3
05003101	Principles of Accounting (1)	3
01007131	Principles of Business Administration	3
01007132	Microeconomics	3
01007134	Management Information System	3

Major Requirement - 72 Credit Hours:

Compulsory Courses - 66 Credit Hours

Course Code	Course Name	Credit hours	Description
05006204	Personal Selling and Sales Management	3
05006303	Marketing Research and Technology	3
05006304	Social Media Marketing	3
05006308	Financial Services Marketing	3
05006401	Creativity and Products Development	3
05006307	E-Tourism	3
05006205	Distribution Channels and Technology	3
05006301	Pricing and Technology	3
05006305	Global Marketing in the Digital Age	3
05006206	E-Marketing Communications	3
05006406	Field Training	3
05006306	Customer Relationship Management and Cybersecurity	3
05006302	E-Marketing Strategy	3
05006404	Search Engine and Smart phones Marketing	3
05006201	Marketing Management	3
05006405	Graduation Project	3
05006207	Green Marketing	3
05006403	Implementations of Advertising and Technology	3
05006101	Principles of E-Marketing	3
05006202	Service Marketing	3
05006203	Digital Consumer Behavior Analysis	3
05006402	Brand Management	3

Elective Courses - 6 Credit Hours

Course Code	Course Name	Credit hours	Description
05006408	Business to Business Marketing	3
05001201	Human Resource Management	3
05001307	Business Sustainability	3
05006407	Contemporary issues in E-marketing	3
05009104	Electronic Commerce	3
05001301	Research Methodology	3

Free Ellective - 12 Credit Hours:

Compulsory Courses - 12 Credit Hours

Course Code	Course Name	Credit hours	Description
05001303	Entrepreneurship and Small Businesses	3
05001101	Business Communication Skills in English	3
05001203	Business Ethics and Social Responsibility	3
05009304	User Interface Design	3

Complementary Requirement - 9 Credit Hours:

Compulsory Courses - 9 Credit Hours

Course Code	Course Name	Credit hours	Description
01007101	Arabic Language (Remedial)	3
01006141	Computer Skills (Remedial)	3
01007102	English Language (Remedial)	3