Campus Awareness (6.5.6)

Initiatives to promote conscious and responsible water use within the university community.

Introduction:

Al-Ahliyya Amman University (AAU) is deeply committed to fostering a campus-wide culture of conscious and responsible water use. Through a coordinated system of awareness campaigns, training programs, student-led initiatives, and integrated communication platforms, the university promotes long-term behavioral change and sustainable consumption habits among students, faculty, and staff.

AAU’s water awareness efforts are anchored in a formally approved governance framework that ensures all initiatives are structured, institutionalized, and continuously evaluated for impact. These policies and procedures guide the planning, delivery, and monitoring of campus-wide awareness programs:

Through this governance-driven approach, AAU ensures that its awareness initiatives are measurable, continuous, and aligned with international sustainability standards. These efforts directly support SDG 6.4 (Water-Use Efficiency), SDG 12 (Responsible Consumption and Production), and SDG 13 (Climate Action), while reinforcing SDG 4.7 (Education for Sustainable Development) by embedding sustainability values into the daily practices of the university community.

Centers and Departments:

January
01

1. Sustainability and International Ranking Center – Leadership and Coordination

Designs and supervises campus-wide awareness campaigns, student engagement activities, and reporting on behavioral impact.
Acts as the central hub for integrating awareness initiatives with sustainability performance.

January
01

2. Marketing and Communications Unit – Awareness Dissemination

Develops and promotes digital and print content, visual campaigns, and social media materials on responsible water use.
Ensures wide internal reach and communication visibility.

January
01

3. General Supplies and Services Department – Operational Engagement

Supports awareness by displaying signage, maintaining smart meters, and encouraging reduced consumption in facilities.
Connects behavioral change with operational sustainability.

January
01

4. Student Affairs Deanship and Student Clubs – Youth Engagement

Organize student-driven events, competitions, and campaigns promoting responsible water use.
Empowers students as sustainability ambassadors.

January
01

5. Teaching and Learning Center – Academic Integration

Encourages faculty to embed sustainability topics, including water management, into teaching and learning practices.
Fosters education for sustainable development within the curriculum.

Activities:

January
01

1. “Save Every Drop” Campus Awareness Campaign (2023–2024)

Launched under the Water Usage Awareness Campaign Procedure, this campaign promoted responsible water behavior through posters, digital displays, and social media outreach.
It reached all campus users and significantly improved water-use awareness.

January
01

2. Water-Saving Behavior Training for Staff and Cleaning Teams

The Sustainability Center conducted training sessions for operational staff on efficient water use in cleaning, maintenance, and irrigation.
This initiative connected awareness with practical daily habits.

January
01

3. Student-Led Project – “Smart Water Champions”

In partnership with the Deanship of Student Affairs, students designed posters and videos demonstrating innovative water-saving ideas.
Winning projects were showcased during the annual Sustainability Week.
This initiative enhanced creativity, ownership, and youth-driven sustainability engagement.

January
01

4. Blue Campus” Visual Signage Program

The General Supplies Department installed awareness signage near restrooms, kitchens, and gardens, reminding users to reduce consumption.
This visual campaign provided daily behavioral reinforcement across all facilities.

January
01

5. Integration of Water Awareness in Sustainability Courses

The Teaching and Learning Center supported faculty in embedding water awareness content into sustainability-related courses and workshops.
This strengthened the academic foundation of environmental awareness.

January
01

6. AAU Participates in Workshop on Green Economy, Sustainable Innovation, and Entrepreneurship in Cairo

The Faculty of Agricultural Technology at Al-Ahliyya Amman University (AAU) participated in an international workshop on green economy, sustainable innovation, and entrepreneurship held in Cairo, Egypt.
The workshop brought together academic experts, entrepreneurs, and sustainability leaders to exchange ideas on water efficiency, eco-innovation, and resource management in higher education institutions.
Through this participation, AAU emphasized its commitment to campus-wide sustainability awareness, integrating responsible water use, waste reduction, and sustainable resource management into teaching and research.
The outcomes of the workshop were shared with faculty and students through internal seminars and sustainability bulletin updates, reinforcing behavioral change and environmental responsibility across the campus.
This initiative supports the university’s [Water Management Education and Awareness Policy] and [Campus Water Consumption Management Policy], enhancing the culture of sustainability among the university community.
The activity directly contributes to SDG 6 (Clean Water and Sanitation), SDG 12 (Responsible Consumption and Production), and SDG 4 (Quality Education) by promoting awareness and innovation within the academic environment.

Impact Evaluation & Development Plan

A . Performance Evaluation

Campus coverage: 100% of university buildings and student zones involved in awareness campaigns.

Engagement rate: >4,000 students and staff reached annually.

Behavioral impact: Water consumption per capita decreased by 12% (2023–2025).

Communication channels: 25+ awareness visuals and 10 digital campaigns published.

Survey results: 90% of respondents reported improved understanding of responsible water use.

B. Development Actions

Action 1: Expand the “Smart Water Champions” competition to include faculty projects

Action 2: Introduce gamified digital awareness platforms for student engagement

Action 3: Conduct annual water behavior surveys to assess awareness outcomes

Action 4: Establish “Sustainability Ambassadors Program” focusing on water conservation

Action 5: Launch an annual Campus Water Efficiency Award recognizing departments with outstanding performance.

C. Benchmarking & Best Practice

Adopted Practice: Aligned with UNESCO’s Education for Sustainable Development (ESD) and Jordan’s National Water Awareness Strategy.

Local Adaptation: AAU customizes awareness through bilingual materials, digital signage, and student-led initiatives adapted to Jordan’s educational and cultural context.

Future Benchmark Goal (by 2028):

Maintain campus-wide participation rate above 90% in awareness activities.

Achieve 20% reduction in per capita water use compared to 2022 baseline.

Become a national model campus for behavioral water management.

Institutional Integration Summary

Campus awareness at AAU is a collaborative effort integrating leadership, education, and participation.
The Sustainability and International Ranking Center leads strategy and coordination; the Marketing Unit handles communication; the Student Affairs Deanship and Teaching and Learning Center ensure engagement and academic integration.

This multi-level framework transforms awareness from a campaign into a culture of daily responsibility, combining knowledge, practice, and innovation.
Through measurable behavioral impact and continuous participation, AAU demonstrates its institutional excellence in SDG 6.4 (Water Efficiency), SDG 12 (Responsible Consumption), and SDG 4.7 (Education for Sustainable Development).