Vision, Mission, Objectives and Core Values

Vision:

To elevate the image of Al-Ahliyya Amman University and position it as a leading model of academic excellence and community engagement at the local and international levels.

Mission:

The Department of Public Relations and Media works to manage and develop the university’s internal and external communication system, enhance accurate and transparent media coverage, and build sustainable media partnerships. The department focuses on professionally promoting the university’s achievements and news, as well as managing and organizing official and institutional events, in alignment with the university’s institutional strategy, to support the goals of higher education and contribute to strengthening the position of Al-Ahliyya Amman University in the Hashemite Kingdom of Jordan.

Objectives:

• Highlighting the university’s achievements and academic and cultural activities through press releases, media bulletins, and periodic reports.

• Organizing official events such as scientific conferences, graduation ceremonies, open days, and hosting official and visiting delegations.

• Coordinating with local and international media outlets to cover university activities and strengthen its media presence.

• Enhancing institutional affiliation among students and academic and administrative staff through internal initiatives and media campaigns.

• Representing the university at local and international forums and building cooperative relationships and strategic partnerships.