Al-Ahliyya Amman University
Dr. Malek Alsoud
Associate Professor
Major: Digital Marketing
Departemnt: E-Marketing and Digital Communication Department
Faculty: Business School
Email:
Extention: 2248
Profiles:
COURSES TAUGHT
- E-Marketing
- Tourism Marketing
- Hospitality and Tourism Marketing and Sales
- Sales Management
- Social Marketing
- Sport and commercial Marketing
- Global Marketing
- Social Media Marketing
- Marketing Research
ACADEMIC RANKS
| Rank | University | Country | Date |
|---|---|---|---|
| Assistant Professor | Al-Ahliyya Amman University | Jordan | 2020 |
QUALIFICATION
| Degree | Institute | Specialization | Country | Date |
|---|---|---|---|---|
| Phd | University Utara Malaysia | E-Marketing | ماليزيا | March / 2019 |
| Masters Degree | zarqa university | Marketing | الأردن | January / 2015 |
| Bachelors Degree | university of jordan | Economic and business Management | الأردن | January / 2013 |
WORK EXPERIENCE
| Job Title | Institute | Time Period |
|---|---|---|
| Marketing Specialist | Greater Amman Municipality | March / 2007 - September / 2020 |
RESEARCH INTERESTS
- Marketing
- Electronic Marketing
RESEARCHES AND PUBLICATIONS
- Malek Alsoud, Sabri Alfdool, Ali Trawnih, Luay Al-Mu’ani, abduallah Helalat, Nihaya Mahrakani (2023) Social media marketing activities and tourists’ purchase intention International Journal of Data and Network Science, 7, 2, 2023
- Malek Alsoud, Hakem Sharari, Abdullah Helalat, Mohammad Abuhjeeleh, Ali Trawnih, Nihaiah Mahrakani, Munib Alsoud (2023) USING ARTIFICIAL INTELLIGENCE MARKETING TO OPTIMIZE CUSTOMER SATISFACTION IN THE HOSPITALITY INDUSTRY Journal of Southwest Jiaotong University, 58, 2, 2023
- Tha’er Majali, Qais Hammouri, Dmaithan almajali, Malek alsoud (2022) Determinants of Online Reviews Usefulness and Its Impact on Consumers Purchase Decisions Academy of Strategic Management Journal, 21(2), 2022, 1-10 (2022)
- Tha’er Majali, Qais Hammouri, Dmaithan almajali, Malek alsoud (2022) Digital platform interactivity and Jordanian social commerce purchase intention International Journal of Data and Network Science, 6(2), 2022, 285-294 (2022)
- Tha’er Majali, Malek Alsoud, Hussam Yaseen, Ratib Almajali, S Barkat (2022) The effect of digital review credibility on Jordanian online purchase intention International Journal of Data and Network Science, 6(3), 2022, 973-982 (2022)
- Ahmad Samed Al-Adwan, Mohammad Kasem Alrousan, Husam Yaseen, Amer Muflih Alkufahy, Malek Alsoud (2022) Boosting Online Purchase Intention in High-Uncertainty-Avoidance Societies: A Signaling Theory Approach Journal of Open Innovation: Technology, Market, and Complexity, 8(3), 2022,136 (2022)
- Rozina Imtiaz, Malek Ahmad Alsoud, Muhammad Sufyan Ramish, Atif Aziz, Adnan Anwar (2021) Impact of Facebook on Advertising: Analysis of effectiveness of Facebook on enhancing customer purchase intention Elementary Education Online, 20(5), 7130-7149 (2021)
- Tamara Adel Al-maaitah, Malek Alsoud Tha’er Majali, Dirar AbdelAziz Almaaitah (2021) The Impact of COVID-19 on the Electronic Commerce Users Behavior Journal of Contemporary Issues in Business and Government, 27(1), (2021)
- Tamara Adel Al-maaitah, Malek Alsoud Tha’er Majali, Dirar AbdelAziz Almaaitah (2021) The role of leadership styles on staffs job satisfaction in public organizations Journal of Contemporary Issues in Business and Government, 27(1), (2021)
- Anas Alsoud, Thaer Majali, Luay Al-Muani, Malek Alsoud Hanadi Al-Zagheer (2021) An overview of research on e-commerce adoption: Future trends Journal of Management Information and Decision Sciences, 24(1), 2021,1-10 (2021)
- Mohammad Fahmi Al-Zyoud, Lu’ay Al-Mu’ani, Malek Alsoud, Anas Alsoud (2021) The Role of TQMk in Increasing the Effectiveness of E-Marketing within the Jordanian Telecommunication Sector Journal of Theoretical and Applied Electronic Commerce Research, 16(5), 2021,1353-1368 (2021)
- Tha’er Majali, Malek Alsoud, Azizah Omar, and Ibrahim Alhassan (2021) Social media use as health awareness tool: A study among healthcare practitioners Multicultural Education, 7(2), 2021
- Azizah Omar Tha’er Majali, Malek Alsoud, Samer Barakat (2021) Use of social media in promoting breast cancer awareness among Malaysian women of generation Y: A conceptual framework Multicultural Education, 7(2)2021
- Malek Alsoud, Tha’er Almajali (2020) Social Media Marketing and Brand Equity in Jordan: Review of the Literature International Journal of Business and Digital Economy, 1(2),2020,29-35
- Malik Alsoud, Akaileh Mustafa (2020) The Impact of Security Protection on Online Shopping Intention upon Jordanian Markets Merit Research Journal of Business and Management, 8(2),2020, 023-027
- Malek Ahmad Salem Alsoud, Ismail bin Lebai Othman (2018) The determinant of online shopping intention in Jordan: A review and suggestions for future research International Journal of Academic Research in Business and Social Sciences, 8(8),2018, 441-457
CONFERENCES AND WORKSHOPS
| Conference Title | Type of Participation | Location | Date |
|---|---|---|---|
| NA | Attendance | NA | January / 2020 |
THESIS SUPERVISION
| Title | Location | Date |
|---|---|---|
| أثر التسويق الريادي على تحقيق الميزة التنافسية لدى شركات الاتصالات العاملة في الأردن | Mut'ah University | 2022 |
| The role of electronic Marketing in the development of consumers of electric cars- an applied study in the Al-Obaidi group of companies for care trade | Al-Ahliyya Amman University | 2022 |
AWARDS AND SCHOLARSHIP
| Title | Location | Date |
|---|---|---|
| NA | 2020 | |
| NO | No | 2020 |
