Vission, Mission, Objectives and Core Values

Vision

To be the leading voice in higher education marketing and communications, showcasing Al Ahliyya Amman University as a beacon of innovation, excellence, and community engagement.

Mission

Our mission is to advance the university's reputation by delivering clear, consistent, and impactful messages. We strive to enhance the university's brand, engage with stakeholders meaningfully, and support the university's strategic goals through effective marketing and communications strategies.

Objectives

• To accurately represent the university's brand across various media platforms.
• To create engaging content that highlights the university's strengths and achievements.
• To implement cutting-edge marketing strategies that attract prospective students globally.
• To ensure consistent and effective internal communications.
• To foster relationships with alumni, partners, and the wider community.

Core Values

• Integrity: Upholding the highest standards of honesty and ethical conduct in our messaging.
• Creativity: Encouraging innovation and originality in our campaigns and content.
• Excellence: Striving for exceptional quality in all our communications.
• Collaboration: Working as a unified team to support the university's goals.
• Transparency: Committing to open and clear communication within and outside the university.