Diploma Overview
The real estate, tourism, and events sectors are experiencing growing demand for aerial content as an essential marketing tool. However, most operators lack the digital marketing and client management skills required to commercialize such content effectively.
This diploma equips students with the skills to plan, capture, and deliver aerial content as part of a professional digital marketing offering. It combines EASA-compliant aerial competency with visual storytelling, platform strategy, and client-focused production skills, culminating in a complete campaign delivered for a real or simulated client.
Course Learning Outcomes
- Plan and capture aerial content aligned with a marketing brief.
- Apply visual storytelling techniques to aerial photography and video.
- Distribute and optimize aerial content across digital platforms and social media.
- Manage client relationships and commercial production workflows.
- Execute a complete aerial marketing campaign for a real or simulated client.
Main Diploma Structure (6 Courses)
#
Course Title
Objective
Theory
Practical
Total
1
EASA Open Category A1/A3 — Remote Pilot Fundamentals
Establishes the legal, safety, and aircraft-handling competencies required to operate drones within the Open Category (A1/A3 subcategories). Covers aviation law, airspace, human factors, meteorology, basic aircraft handling, and pre-flight risk assessment.
18
12
30
2
EASA Open Category A2 — Remote Pilot Competency
Builds on Course 1 to develop additional theoretical knowledge and operational competency associated with the A2 subcategory, including operations at closer distances, technical aircraft knowledge, and advanced risk mitigation.
24
16
40
3
Aerial Content Strategy and Visual Storytelling
Shot planning, composition, and storytelling for marketing-oriented aerial content.
36
54
90
4
Digital Platforms, SEO, and Social Media for Drone Content
Publishing, discoverability, and platform-specific content strategy.
36
54
90
5
Client Acquisition, Branding, and Commercial Production Workflow
Client briefings, pricing, branding, and the workflow from production to delivery.
36
54
90
6
Digital Marketing Campaign Capstone Project
Designing and producing a complete campaign and preparing a results report based on a client brief.
26
84
110
Target Groups - Marketing and communications students seeking to integrate aerial content into a digital marketing service.
- Freelance content creators, photographers, and videographers seeking to develop a commercial specialization in drone operations.
- Small business owners in the real estate, tourism, and events sectors seeking to develop in-house aerial marketing capabilities.
Program Details - Duration: One Academic Year (300 Hours).
Location: AAU.
Start Date: 01/11/2026.
End Date: 01/08/2027.
Fees
Fees are determined in accordance with the university's approved financial policy.
Registration Procedures
Complete the program admission application.
Review by the Center for Consultation and Training.
Contact via extension numbers: 2590 / 2272.
Or by email: CCE@AMMANU.EDU.JO
