Program Overview
Digital marketing is one of the most important modern tools used by organizations and individuals to build brands, increase audience reach, and achieve marketing goals efficiently. This program focuses on providing participants with practical knowledge and skills in digital marketing, with a special emphasis on hashtag strategies and their effective use to enhance reach and engagement across social media platforms.
Why This Program
In today’s highly competitive digital landscape, success depends not only on content quality but also on the ability to reach the right audience at the right time. This program helps participants understand modern digital marketing fundamentals, select effective hashtags, and analyze campaign performance to achieve more impactful results.
Learning Outcomes
By the end of the program, participants will be able to:
• Understand the fundamentals of digital marketing and its importance in modern business environments
• Identify key features and tools of various social media platforms
• Develop digital marketing strategies aligned with goals and target audiences
• Select appropriate hashtags based on content, platform, and audience
• Use hashtag analysis tools and measure performance
• Improve organic reach and increase content engagement
• Design data-driven digital marketing campaigns
• Evaluate campaign results and make informed marketing decisions
Program Modules
• Introduction to digital marketing and its importance
• Understanding digital audience behavior
• Social media marketing strategies
• Creating engaging digital content
• Hashtag concepts and importance in marketing
• Types of hashtags and how to use them
• Criteria for selecting effective hashtags
• Hashtag research and analysis tools
• Strategies to increase reach and engagement
• Measuring campaign performance and analyzing results
• Common mistakes in hashtag usage
• Practical applications and case studies
Training Methodology
• Practical hands-on training
• Specialized workshops in digital content creation
• Exercises on hashtag selection and analysis
• Case study analysis of successful campaigns
• Interactive discussions and knowledge sharing
• Applied projects and performance evaluation
Target Audience
• Small and medium business owners
• Marketing and PR professionals
• Content creators and digital influencers
• Entrepreneurs
• E-commerce professionals
• Social media account managers
• Individuals interested in developing digital marketing skills
Career Opportunities
• Digital marketing management
• Social media management
• Content creation
• E-commerce marketing
• Marketing consultancy
• Digital brand management
• Freelance digital marketing work
Admission Requirements
• No prior experience required in digital marketing
• Basic familiarity with internet and social media platforms
• Motivation to develop and apply digital marketing skills
Program Details
• Duration: Short-term
• Training Hours: According to the approved training plan
• Mode: In-person or online (depending on provider)
• Language: Arabic, with use of modern global digital marketing tools and practices
Note
This program focuses on developing practical skills in digital marketing, hashtag strategy, and content management, enabling participants to apply effective strategies that support growth and visibility in the evolving digital landscape.
Registration Procedures
1- Complete the registration application form
2- Contact the Center for Consultation and Training:
• Internal extensions: 2590 / 2272
• Email: CCE@AMMANU.EDU.JO
4 -Pay the fees according to the registration procedures and approved payment mechanism.
