Rad Wasef Arekat, Social Media & Digital Director, graduated from Amman Al Ahliyyah University in 2007 and brings a wealth of experience in social media, digital marketing, and advertising. With over 16 years of international experience, I have successfully created social media content, devised digital strategies, executed campaigns, and conducted media planning for clients across the UAE, Australia, and most recently, Saudi Arabia with APCO worldwide. My expertise extends to digital applications such as virtual reality and augmented reality content solutions, as well as establishing Standard Operating Procedures (SOPs) and providing recommendations to support digital implementation within organizations.

My success-driven mindset has been instrumental in developing integrated digital strategies and measurable Key Performance Indicators (KPIs). These initiatives have led to the expansion of social media channels, effective lead generation, reaching and diversifying target audience segments, and enhancing engagement through creative content and optimization strategies.

I hold a Bachelor's degree in Graphic Design and Communications from Al Ahliyya Amman University in Jordan. Furthermore, I have obtained certifications in B Corps, Google Data Studio, and the fundamentals of digital marketing from Google. Currently, I am pursuing the MSc Digital Leadership program at Heriot-Watt University.

Awards and Appreciation:

• In 2022, I was honored with the "Outstanding Leadership Award" at the Marketing 2.0 Conference, recognizing my exceptional leadership in the marketing industry in the UAE.
• In December 2022, I received the "Gold Award" for the best healthcare campaign category in the PR industry of the UAE, acknowledging my contribution to the Fred Hollows Foundation's "She Sees Equal Right to Sight" campaign.
• I also hold an Appreciation certificate from the Fred Hollows Foundation for my involvement in the "She Sees Equal Right to Sight" campaign.
• UAE golden visa holder, I was nominated by the Ministry of Culture and Youth of the United Arab Emirates.