STUDY PLAN


E-Marketing and Digital Communication

24

24

72

12

9

132

University Requirement

Faculty Requirement

Major Requirement

Free Ellective

Complementary Requirement

Total Credit Hours

Complementary Requirement is not calcualted in total credit hours



University Requirement - 24 Credit Hours:



Compulsory Courses - 15 Credit Hours

Course Code Course Name Credit hours Pre-requisite Co-requisite
A0161201 English Communication Skills 3 Remedial English Language
A0161301 National Education 3
A0161101 Arabic Communication Skills 3 Remedial Arabic Language
A0161112 Leadership and Societal Responsibility 1
A0161113 Life Skills 1
A0161401 Military Sciences 3
A0161111 Entrepreneurship and Innovation 1

Elective Courses - 6 Credit Hours

Course Code Course Name Credit hours Pre-requisite Co-requisite
A0161501 Islamic Culture 3
A0161701 History of Jordan and Palestine 3
A0161703 Archaeology and Tourism in Jordan 3
A0161601 Contemporary Issues 3
A0161802 Development and Environment 3
A0411601 Legal Education and Human Rights 3
A0161901 Media and Public Relations 3

Elective Courses - 3 Credit Hours

Course Code Course Name Credit hours Pre-requisite Co-requisite
A0871103 Principles of Renewable Energy 3
A1321100 Sport and Health 3
A0591111 Digital Literacy 3
A0612303 Society Health 3
A0161602 Critical Thinking Skills 3


Faculty Requirement - 24 Credit Hours:



Compulsory Courses - 24 Credit Hours

Course Code Course Name Credit hours Pre-requisite Co-requisite
A0551201 Microeconomics 3
A0571101 Principles of Marketing (1) 3
A0551101 Principles of Financial Management 3 Principles of Accounting (1)
A0111104 Statistics For Business 3
A0511101 Principles of Business Administration 3
A0531101 Principles of Accounting (1) 3
A0581401 Management Information Systems (1) 3
A0331701 Computer Skills (Humanities) 3 Remedial Computer Skills


Major Requirement - 72 Credit Hours:



Compulsory Courses - 66 Credit Hours

Course Code Course Name Credit hours Pre-requisite Co-requisite
A0564201 Brand Management 3 Marketing Management
A0563301 Customer Relationship Management 3 Marketing Management
A0564101 Creativity and Products Development 3 Marketing Management
A0562201 Marketing Management 3 Principles of Marketing (1)
A0562402 Green Marketing 3 Principles of Marketing (1)
A0562101 Personal Selling and Sales Management 3 Principles of Marketing (1)
A0563204 Global Marketing in the Digital Age 3 Marketing Management
A0564501 Graduation Project in Marketing 3 Scientific Research Methods
A0564401 Search Engine and Smart phones Marketing 3 E-Marketing Communications
A0563202 Marketing Research and Technology 3 Marketing Management
A0563401 Financial Services Marketing 3 Principles of Marketing (1)
A0564301 Implementations of Advertising and Technology 3 E-Marketing Communications
A0563302 E-Tourism 3 Principles of Marketing (1)
A0563201 E-Marketing Strategy 3 Marketing Management
A0562202 Distribution Channels and Technology 3 Principles of Marketing (1)
A0562102 Service Marketing 3 Principles of Marketing (1)
A0564502 Field Training 3
A0562203 E-Marketing Communications 3 Principles of Marketing (1)
A0563203 Social Media Marketing 3 E-Marketing Communications
A0562103 Digital Consumer Behavior 3 Principles of Marketing (1)
A0561102 Principles of E-Marketing 3 Principles of Marketing (1)
A0563101 Pricing and Technology 3 Principles of Marketing (1)

Elective Courses - 6 Credit Hours

Course Code Course Name Credit hours Pre-requisite Co-requisite
A0564303 Contemporary issues in E-marketing 3
A0564204 Business to Business Marketing 3
A0513201 Business Ethics and Social Responsibility 3
A0564203 Marketing Information Systems 3
A0513102 Entrepreneurship and Small Businesses 3
A0512102 Human Resource Management 3


Free Ellective - 12 Credit Hours:



Compulsory Courses - 12 Credit Hours

Course Code Course Name Credit hours Pre-requisite Co-requisite
A0593204 User Interface Design 3 E-Marketing Communications
A0591301 Electronic Commerce 3 Management Information Systems (1)
A0512302 Scientific Research Methods 3 Statistics For Business
A0412301 Electronic commerce legislation 3


Complementary Requirement - 9 Credit Hours:



Compulsory Courses - 9 Credit Hours

Course Code Course Name Credit hours Pre-requisite Co-requisite
A0161200 Remedial English Language 3
A0331700 Remedial Computer Skills 3
A0161100 Remedial Arabic Language 3

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Email: Public@ammanu.edu.jo

 

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