COURSES TAUGHT
Principles of Marketing
Marketing Management
Consumer Behavior
Industrial Marketing
Marketing Strategies
Pricing Strategies
Marketing Communications
Product Planning and Development
Marketing Research
ACADEMIC RANKS
Rank
University
Country
Date
Assistant Professor
Jadara University
Jordan
2016
QUALIFICATION
Degree
Institute
Specialization
Country
Date
Phd
Girne American University
Marketing
February 2015
Masters Degree
Near East University
MBA
June 2009
Bachelors Degree
University of Jordan
Management Information Systems
June 2007
WORK EXPERIENCE
Job Title
Institute
Country
Time Period
Instructor
Al-Ahliyya Amman University
September 2020 - January Present
Instructor
Middle East University
September 2016 - September 2019
Instructor
Jadara University
October 2015 - September 2016
RESEARCH INTERESTS
Consumer Behavior
Digital Marketing
RESEARCHES & PUBLICATIONS
Lu’ay Al-Mu’ani, Tha’er Majali, Dirar Abdelaziz Al-Maaitah (2021)
Factors Affecting Customer’s Initial Trust in Electronic Banking Services in Jordan.
Multicultural Education, Volume 7, p 268-276
Tha’er Majali, Lu’Ay Al-Mu’Ani, Malek alsoud, Hanadi Al-zagheer (2021)
AN OVERVIEW OF RESEARCH ON E-COMMERCE ADOPTION: FUTURE TRENDS.
Journal of Management Information and Decision Sciences, Volume 24, Special Issue 1, pp 1-10
Lu’ay Al-Mu’ani, Malek Alsoud, Anas Alsoud (2021)
The Role of TQMk in Increasing the Effectiveness of E-Marketing within the Jordanian Telecommunication Sector.
The Role of TQMk in Increasing the Effectiveness of E-Marketing within the Jordanian Telecommunication Sector, 1353–1368
Lu’ay Al-Mu’ani, Jassim Ahmad Al-Gasawneh, Enaizan Odai, Mohammad Jbarah (2021)
The Impact of Social Marketing Intervention on Reducing Water Consumption: an Extension to the theory of Planned Behavior.
Annals of R.S.C.B.,, Vol. 25, Issue 5, 2021, Pages. 5826 - 5843
- (2015)
The Effect of Marketing Communications on Customer Based Brand Equity.
International Journal of Online Marketing Research, Vol. 1 P:13-25
Dr. Serdar Saydam / Dr. Cemal Çalicioğlu (2013)
Facebook as a Marketing Communications Tool - Facebook Official Pages Content Analysis for Jordanian Telecommunications Companies in the Mobile Operators Sector .
International Journal of Business and Social Science, Vol. 5 P: 205-211
CONFERENCES & WORKSHOPS
Conference Title
Type of Participation
Location
Date
-COVID- 19 ... Reality, Challenges and Future
Attendance
February 2021
CONSULTING & TRAINING COURSES
Title
Location
Date
-
-
2021
THESIS SUPERVISION
Title
Location
Date
-
-
2021
AWARDS AND SCHOLARSHIP
Title
Location
Date
-
-
2021